Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Lantern scores big with Sporting Kansas City deal
Tech firm Lantern Software’s mobile app hit the right pitch with its hometown soccer team. The startup, located in Kansas City, Kan., recently partnered with Sporting Kansas City to offer its mobile concessions ordering platform. The deal, effective Saturday, will allow fans in Sporting KC’s Boulevard Members Club to order and pay for concessions on…
Scarcity of women, parents in startups offers research opportunity
It’s no secret that — like any business — an entrepreneurial ecosystem is disadvantaged without a diverse set of players. But hurdles such as late night meetings and male-dominated culture at startups create barriers to entry for two specific groups: women and parents. That’s why researchers at the Ewing Marion Kauffman Foundation are taking another…
KC, Chattanooga tap into gigabit speeds for film contest
Ready your cameras, Kansas City. You’re serving as lead videographer in a community film contest that engages creative types and leverages the area’s high-speed, gigabit Internet. Kansas City has partnered with the City of Chattanooga, Tenn., for the “Capture: A Community Filmmaking Project,” a 48-hour project calling on citizens and film professionals to create short,…