Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
‘Night Without Borders’ opens coffee house doors to honor heritage through harmony
Culture transcends borders, said Danny Soriano, surrounded Friday night in a popular Crossroads coffee shop by music, dance, art, food, and drinks that all shared a common link: Latino flavor. “Whether it’s Puerto Rico, Dominican Republic, Mexico, Argentina, we all come together as Latinos, as Hispanics, and celebrate our heritage,” said Soriano, who organized a…
GEWKC returning to familiar venue (but its new destinations might surprise ticket holders)
When Global Entrepreneurship Week pulls into the station later this fall, Kansas City participants can expect a fresh experience inside one of the region’s most iconic landmarks, said Callie England, noting an intentional effort behind the scenes should help reroute the “best of the best” events onto custom agendas. “While you’ll see a few familiar…
Wichita program drives highway of resources to more KC startups; founders tout who they met along the way
Opening its doors to Midwest companies outside Kansas for the first time, a Wichita-based program that connects startups with the tools to better engage enterprise partners offered an added benefit to Kansas City entrepreneurs: a new ecosystem of support just a few hours from home. “The program’s Wichita location inspired us to broaden our outreach…