Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
LISTEN: Ground Truth Ag puts real-time objectivity into grain grading; here’s how it makes your food safer
On this episode of our 12-part Plug and Play Topeka podcast series, we speak with Kyle Folk, CEO and founder of Ground Truth Ag — a next-gen ag-tech company using AI, machine vision and near-infrared spectroscopy to deliver real-time grain-quality data across the farm-to-market workflow. Folk shares how his upbringing on a Canadian farm inspired…
Peek inside: Buffalo State Pizza takes another slice of ownership with fresh-baked downtown OP relocation
Three decades of pizza at a popular downtown Overland Park corner might have come to a close this week, as the crew at Buffalo State Pizza Co. picked up the last of what they could carry and walked it a half block down the street to the shop’s new home near another local favorite, The…