Small Biz to Watch: Someday Sunday opens the door to me-time without guilt (or toxins)

Editor’s note: Startland News is showcasing five Kansas City small businesses this week through the newsroom’s first-ever Small Biz to Watch series, presented by Bank of America. The following highlights one of the 2025 honorees, curated by editors from Kansas City’s wide array of hard-working entrepreneurs and business owners.

Selection criteria is based on factors like business leadership, product or service fit, market strategy, expansion and scaling efforts, and likelihood of making news.

Click here to check out more companies featured in the Small Biz to Watch series.

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Business Name: Someday Sunday

Founder: LaToya Ebony Sirls

Founding year: 2024

Current employee count: 1

Location: 811 E 31st Kansas City, MO 64109

Business type: Beauty, personal care, bath and body care

Company description: Someday Sunday is a natural, vegan, cruelty-free, and nut-free body care brand helping women turn daily routines into moments of self-care. Founded by certified organic skincare formulator LaToya Ebony Sirls, the brand was born from her own experience with burnout and the need for everyday restoration. From silky body creams to the Radiant Repair Lip Butter, shower steamers, and bath bombs, each product is designed to feel indulgent and deliver real results. The bestselling Tone & Tighten Body Cream features niacinamide, mango butter, and squalane to hydrate, brighten, and improve elasticity, all in a silky, non-greasy texture. Someday Sunday is more than body care. It is a reminder that self-care doesn’t need a special occasion.

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For LaToya Ebony Sirls, beauty has always been part of her DNA, from childhood afternoons in her mother’s salon to experimenting with hair and makeup behind the scenes of theater productions.

“I grew up in the beauty industry,” said Sirls, founder of Kansas City-based luxury body, bath, and skincare brand Someday Sunday. “My mother is a licensed cosmetologist, she was the first entrepreneur I ever saw. She had her own salon, and it was very much roll-your-sleeves-up and get it done.”

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Meet the small businesses — and the Kansas Citians who make them thrive: Join Startland News Tuesday, Aug. 19 for a reception recognizing their accomplishments and potential, with support from Bank of America, the Neighborhood Tourist Development Fund (NTDF) program, and Spark Coworking Kansas City.

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When Sirls launched Someday Sunday, she wasn’t just developing clean skincare products; she was making a brand that made a space for hardworking women to pause, breathe, and care for themselves.

“I wanted to create something that reminds women it’s OK to take a break without guilt,” Sirls said. “Any day you can rest, make any moment your moment, and pour back into yourself.”

She carried that spirit from her mother into a career that spanned acting, tech, and luxury retail, always staying connected to the beauty industry. But when the pandemic shut down her acting work in 2020, she turned to long walks and self-reflection.

Those quiet moments soon grew into a bigger mission: to create safe, effective skincare rooted in holistic wellness.

“I never imagined I’d be making my own products,” she said. “But I understood my audience and my own pain points. After having my son, I started thinking, ‘What am I putting on my skin?’”

Those thoughts led her to earn a certification in organic skincare formulation. She started developing body butters and balms made with spa-level ingredients like hyaluronic acid and tea extracts, usually found in facial care, to help with hyperpigmentation, stretch marks, and dryness, especially for melanin-rich skin.

“I wanted to create something that was safe for me, safe for my baby, and effective,” she said.

What began as a hobby, quickly became an established business. With guidance from Pipeline Entrepreneurs and The Porter House KC, Sirls brought her vision to life in just seven months. She debuted her products in July 2024 at The Black Pantry’s Fresh Market. 

At its heart, Someday Sunday is a gentle reminder for women to slow down.

“I wanted to reflect the peace I would find in the lab and on my walks,” said Sirls. “Any day can be your Sunday.”

Startland News went deeper into Someday Sunday’s place on the shelves — and in Kansas City’s business community. Check out the Q&A with LaToya Ebony Sirls below.

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QUESTION: How does your business stand out amid a crowded marketplace?

ANSWER:  Someday Sunday offers handcrafted, plant-based products formulated by its founder, a certified organic skincare formulator. While many beauty brands outsource their formulations, ours are developed in-house with purpose and precision. 

Most natural products rely on heavy butters and oils that leave a greasy finish, while traditional luxury body care often includes toxic fragrances and harsh ingredients. Someday Sunday bridges that gap with silky, non-greasy formulas that are vegan, nut-free, and powered by ingredients typically reserved for facial care, like niacinamide, hyaluronic acid, and gotu kola. 

Our products brighten, tighten, and hydrate the skin, delivering results without compromising safety or inclusivity. From the lightest shade to the darkest hue, every formula is made to honor the body as much as we care for the face, turning daily routines into meaningful self-care. Don’t let the Tone & Tighten name fool you. The products are gentle enough for every family member, from mothers to children.

Q: To what do you credit your business’ success so far?

A:  I credit my success to the foundation my mother laid for me. I watched her build a hair salon from the ground up with very little, learning everything she could through courses and classes. That grassroots grit shaped how I approach business. 

I’ve also been fortunate to be part of incredible communities like Pipeline Entrepreneurs and The Porter House KC, which have connected me to mentors, resources, and networks that keep me growing. Their ongoing guidance (sometimes weekly) has been invaluable. 

And my husband, JQ Sirls, is also an entrepreneur. We constantly share ideas and support each other, which brings a creative and strategic energy into everything I do. Someday Sunday is a reflection of all of that: family, community, and the drive to build something with heart.

Q:  What role has Kansas City played in shaping your business?

A: Kansas City has played a major role in shaping my business by creating a truly supportive environment for small business owners. This is a community that understands the impact of investing in local entrepreneurs and is intentional about where they spend their money. 

At pop-ups across Missouri and Kansas, I’ve witnessed firsthand how residents show up not just to shop, but to uplift. There’s a real synergy here; entrepreneurs supporting one another, customers choosing to keep their dollars local, and media platforms like Startland News making sure new businesses are seen and celebrated. That kind of ecosystem makes it possible for brands like Someday Sunday to grow with purpose.

Q:Describe a significant recent turning point for your business or for you as an entrepreneur.

A:  A significant turning point for me as an entrepreneur came in 2020 when I made the decision to pivot from my professional acting career and become a certified organic skincare formulator. 

That choice laid the foundation for SomeDay Sunday and changed the course of my life. Since then, I have experienced several key moments of growth, including being accepted into entrepreneurial programs here in Kansas City and having my products carried by supportive retailers like Good Karma Coffee/The Black Pantry, the American Jazz Museum, and Made in KC. Each of these moments has helped build brand awareness and reinforced that I made the right choice to follow this path.

Q:What should Kansas City be watching for next?

A: Kansas City should keep an eye on Someday Sunday’s Summer Collection launch July 18, featuring tropical scents like Pineapple Sunrise and new lip butters in stick form for easy, on-the-go self-care. 

We’re also excited to announce that Made in KC will begin carrying our products later this summer, expanding our local reach.

Most importantly, we’ll be celebrating our one-year anniversary on Saturday, July 26, with a special community event at 811 East 31st Street. It’s a day to come out, shop, and support all the amazing small local businesses in the 811 Retail space.

Q: Anything else should we know?

A: At SomeDay Sunday, we believe self-care doesn’t need a special occasion. Whether it’s through a silky body cream or a moment of stillness, our goal is to help women pause, reset, and feel good in their skin every single day. 

We’re proud to be building this brand in Kansas City, surrounded by a community that values connection, creativity, and care. You can shop online at somedaysunday.co (we ship across the United States) or visit us in person at our retail space in Kansas City. Follow us on Instagram @somedaysunday.co to find out where we’ll be popping up next. The best is still to come.

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The Small Biz to Watch series is presented by Bank of America. Additional support has been provided by the Neighborhood Tourist Development Fund (NTDF) program and Spark Coworking Kansas City.