Go BTS of a new KC-filmed reality TV series with the entrepreneurs who matched competitors with their style
December 23, 2024 | Taylor Wilmore
ULAH founders get second chance to put their business (and Kansas City) on the national stage
One of Kansas City’s best-known fashion duos — married entrepreneurs Joey Mendez and Buck Wimberly — recently stepped back into the fast-paced world of reality TV as stylists for a new series featuring another KC personality who commands screen time: Heidi Gardner.
“Second Chance Stage” judges Heidi Gardner, Taye Diggs, and Martina McBride, with host Emmanuel Acho; photo courtesy of Max
Rounding out the team, Mendez and Wimberly, co-founders of Kansas City’s menswear and lifestyle boutique ULAH, collaborated on wardrobe design for the Max reality competition series.
“(A producer) texted us about a new show being filmed locally,” said Mendez. “The network needed help with contestants’ looks just two weeks before filming. It was last-minute, high-energy, but also a ton of fun.”
Mendez and Wimberly’s partnership with “Second Chance Stage” producers wasn’t their first journey into TV. Their store previously appeared on Netflix’s “Queer Eye,” a connection that proved pivotal in building their reputation as go-to stylists for local productions.
“The ‘Queer Eye’ team initially discovered us through a Facebook post, and that opened doors,” said Mendez. “We love how projects like these showcase Kansas City. Seeing our city on TV, and being part of it, feels special.”
For “Second Chance Stage,” the stakes — and the timeline — were higher. The ULAH team styled 30 contestants for performances, balancing aesthetics with the practicality required for stagewear.
“We had just two days to meet all 30 contestants via Zoom, learn their stories, and understand their talents,” said Wimberly. “It’s about helping them shine, but also ensuring their look complements their performance.”
Click here to stream “Second Chance Stage.”
Styling under pressure
Preparing contestants for a reality show demanded flexibility and quick thinking.
Buck Wimberly, ULAH, makes a last-minute wardrobe adjustment for contestant on “Second Chance Stage”; photo courtesy of ULAH
“There were wardrobe malfunctions we had to fix on the fly,” said Wimberly. “One dancer kept splitting their pants during rehearsals, so we had to do some emergency tailoring. Another contestant needed their skirt shortened right before filming — we grabbed scissors and got it done.”
Mendez and Wimberly split duties to manage the fast-paced schedule.
“Buck was backstage managing last-minute adjustments, while I handled fittings for the next day’s contestants,” Mendez explained. “We’re used to working together, so being apart was a challenge. But in the end, it worked out beautifully.”
Despite the high stakes, the duo leaned on their expertise and creativity.
“As a designer, I’m used to curating looks under pressure,” said Wimberly. “This was just on a bigger scale, with more eyes on us.”
Contestant styled by Joey Mendez and Buck Wimberly, ULAH, for “Second Chance Stage” on Max; photo courtesy of Max
Shining the spotlight on KC fashion
For ULAH, projects like “Second Chance Stage” underscore the vibrancy of Kansas City’s creative community.
“We love that more productions are coming here,” said Mendez. “It’s exciting to see Kansas City featured on screen, and we hope to keep contributing to that momentum.”
The opportunity also inspired new promotion of their offerings at the boutique, with their styling for the show aligning perfectly with their in-store personal styling appointments.
“We’ve started promoting these as gifts — clients can book an hour with us to curate a look for a special event or even a full wardrobe refresh,” said Wimberly. “It’s been fun to expand our brand in this way.”
For the couple, “Second Chance Stage” was more than just a professional milestone. It was a chance to bring Kansas City style to the national stage — and they’re just getting started.
“Every detail, from styling to filming, reminded us why we love what we do,” said Mendez. “This city has so much talent, and we’re proud to be part of showcasing that.”
Click here for more behind-the-scenes stories from the ULAH founders.
2024 Startups to Watch
stats here
Related Posts on Startland News
OneHQ launches hiring spree for anticipated growth
OneHQ, formerly NexusHQ, is beefing up its staff in anticipation of a projected revenue boom. The insurance and finance software company plans to add 13 employees — bringing its total headcount to 20 — in the next year as it anticipates more than doubling its annual revenue. The company reported revenue of more than $1 million…
Former Kauffman Foundation VP on how to scale via networking
With more than 25 years of leadership experience, Lesa Mitchell knows a thing or two about making — and fostering — valuable connections. Previously the vice president of innovation at the Ewing Marion Kauffman Foundation and a former executive at Marion Labs, Mitchell now is the founder of Networks for Scale, a company that works…