KC hat maker’s sales soar after national news spotlight, capping year with validation: Made-in-the-USA still sells
December 21, 2024 | Nikki Overfelt Chifalu
Santa came early for Sandlot Goods — in the form of an ABC World News producer, said Garret Prather.
Garret Prather, Sandlot Goods
On Dec. 13, Kansas City’s only local hat manufacturer was featured on the “Made In America Christmas” segment on ABC World News Tonight with David Muir.
“Forty-five workers, 10 new hires, and 115,00 hats this year, many of them soon under the Christmas tree,” Muir mentioned during the segment.
Within just a few hours of the broadcast, Sandlot saw a 700-percent increase in its daily online sales average, noted Prather, the vice president of strategic partnerships for Sandlot, one of Startland News’ Kansas City Startups to Watch in 2023.
A Sandlot Goods hat going through the shaping process at the company’s Kansas City production site; photo courtesy of Sandlot Goods
A Sandlot Goods worker sews one of the Kansas City company’s popular green dad hats, crafted for the “New Heights” podcast featuring Travis and Jason Kelce, in partnership with Homage; courtesy photo
“Momentum has continued after that, including requests on our custom bulk order side,” he continued. “But that initial spike had us all scrambling to answer the online chats and then quickly get orders fulfilled.”
Sandlot is currently running a 15 percent off sale — using code ABC — in appreciation for being showcased, he added.
Prather said it feels reassuring to see the Kansas City company featured on the national news.
“The response from the national audience told us we are on the right track,” he explained, “both with our designs — but just as important — with our belief there is a wide appeal for ball caps made in the USA that are also high quality.”
Sandlot learned they would be highlighted on the national news a week before the segment aired when a producer from ABC World News reached out on the website chat, Prather shared.
“From there, it was a quick scramble to create the content and send it over for their team to edit for the segment,” he explained. “Huge credit to our team, and in particular Blake Hamilton, who did the filming.”
2024 Startups to Watch
stats here
Related Posts on Startland News
Court clutter on trial: Olathe legal tech startup puts boxes of evidence one touch away
A Kansas-built innovation is reshaping courtroom outcomes with its one-touch trial prep platform that already has helped attorneys secure billions in verdicts with ease, said Jay Rutler. “I have a reputation for solving complicated problems,” added Rutler, founder and CEO of Litigen, and founder of ICON, a casino chip manufacturer. “A friend of mine, a…
Why a City Market favorite is jumping the state line — to the food court at Oak Park Mall
Its Brazilian dishes — using recipes the owners grew up eating in São Paulo — have been a City Market draw for more than a decade. Now Taste of Brazil restaurant is expanding to Johnson County, but as a quick-serve kiosk with a limited menu. Taste of Brazil Express plans a late September opening in…
Spiced side hustle gives this Kansas culinary teacher a kick (and a growing market)
Richard Wilks is bringing heat to Kansas’ food scene. A chef and community-builder at heart, Wilks created Burro, a line of chili and garlic crunch oils, sauces, and seasonings designed to fuel real connection around the table. His growing lineup can be spotted at the Overland Park Farmers Market, where loyal customers keep coming back…
Animal health innovators: Building on a new frontier means do-overs, even when you got it right first
Kansas City-based ELIAS Animal Health earned full USDA approval for its bone cancer therapy for dogs earlier this year, but the road to commercialization has been long and anything but straight, Tammie Wahaus shared. The veteran CEO shared her story of pivots — including switching from human health to animal health and adapting to ever-changing…