SafetyCulture invests $2.1M in IoT startup Inauro, growing tech portfolio focused on frontline safety

A $2.1 million investment by SafetyCulture into a data and IoT software startup is part of an ongoing, focused effort to boost emerging technologies that enhance frontline processes, the global workplace operations company said Monday.

“We’re constantly pushing to find new ways to innovate and automate processes so tasks can be done to higher standards, jobs become safer and teams can concentrate on the most meaningful work,” said Luke Anear, CEO and founder of SafetyCulture, announcing the investment in the Australia-based company Inauro.

Click here to read about SafetyCulture’s spring acquisition of frontline safety app SHEQSY.

Inauro links data from sensors, devices and other digital systems used within an organization, providing teams with a single source of data, streamlining workflows and enabling faster decision making, the companies said.

“Today, SafetyCulture collects data from 800 million workplace checks a year, a lot of which are conducted manually. Inauro will help us to automate many of the equipment checks for our customers,” continued Anear, who founded SafetyCulture in 2004 in Australia. “It’s always great to help drive forward businesses with similar goals to ours. Through this investment, not only will Inauro be free to expand into new markets, but SafetyCulture customers will also reap the benefits of taking their digitization efforts to the next level.”

SafetyCulture operates its U.S. headquarters from within Kansas City’s Crossroads Arts District, employing a team of about 86 Kansas City workers. Major U.S. customers include JetBlue Airways, Toyota, and Schneider Electric.

Click here to read more about SafetyCulture and its flagship products, iAuditor and EdApp, which help more than 60,000 organizations to perform checks, train staff, report issues, automate tasks and communicate fluidly.

Launched in 2020 by co-founders Craig Kesby and Angus Kennard, Inauro has built a customer base spanning agriculture, manufacturing and construction, and its flagship PerspioTM platform has been recognized by global award bodies, including an IoT Global Award for Big Data and Analytics.

“The IoT market is thriving globally, but most IoT solutions are built to solve a specific problem which creates data silos across organizations,” said Kesby. “We want to solve this challenge and enable businesses to make the most of their IoT technology. At its most simple, we want to make sure the right information is available to the right person in real-time. That’s when we’ll unlock streamlined operations and create efficiencies.”

“We’re looking forward to developing new functionality for our customers, including identifying more workflows where Inauro and SafetyCulture’s solutions can integrate to improve workplace operations,” he continued.