The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
[divide]
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
Main Street is already harnessing AI to build wealth; adoption now key to region’s growth, heartland leaders say
WICHITA, Kan. — Artificial intelligence is likely to be one of the most transformative technologies of the digital era, said Taylor Eubanks, noting that AI’s thoughtful deployment can be a tool for growth, not displacement. “By engaging directly with entrepreneurs, small businesses, nonprofit leaders and local innovators, we can better support responsible AI adoption that…
AlphaGraphics expansion boasts $1.4M investment, plans to create 16 new KC jobs
A production crew known for eye-catching, colorful designs splashed across Kansas City — including its own East Crossroads headquarters — is expanding its physical and human footprint, marking a key investment in the metro’s growing creative and professional services sector, local leaders said. AlphaGraphics on Tuesday announced an investment of more than $1.4 million and…
Goodwill’s adult high school launches first day; work continues toward long-term campus
The region’s first-of-its-kind adult high school opened classes Monday, offering a glimpse into programming and projected outcomes for the Goodwill-run Excel Center now operating out of space at Metropolitan Community College’s Penn Valley campus. “The opening of the Excel Center is a major step, not just for our organization, but for the entire region,” said…
Arch Grants taps homegrown founders, Missouri startup recruits for $1.6M in awards
ST. LOUIS — The Missouri maker behind a keychain designed to save lives from opioid overdoses is among nearly two dozen companies — together awarded $1.6 million — selected for the latest Arch Grants program. The innovation economy nonprofit on Thursday honored 19 startups, alongside three new members of its expanded Arch Grants Fellows Program.…