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The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return

October 2, 2024  |  Olivia Mizelle

Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.

Click here to read the original story.

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The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.

As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.

Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.

The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.

Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.

 

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A post shared by Meat Mitch BBQ (@meatmitchbbq)

Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.

 

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A post shared by Price Chopper (@my_pricechopper)

Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.

Local Kansas City clothing stores are also getting excited about the Royals’ recent success.

Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.

 

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A post shared by Made In KC (@madeinkc_)

It promoted its updated Royals gear and encouraged fans to buy the apparel.

Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.

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