The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
[divide]
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
ShotTracker, NBA champ Klay Thompson set for virtual camp
The Golden State Warriors weren’t the only team elated from its Tuesday night NBA Championship win over the Cleveland Cavaliers. Overland Park-based ShotTracker also snagged a win alongside the Warriors’ first championship since 1975, as the wearable tech firm’s recent endorsement deal with Golden State guard Klay Thompson received another coat of varnish. Golden State’s…
Digital Sandbox helps entrepreneurs fight summer slump
With summer knocking at the door, Digital Sandbox KC is taking initiative to provide resources and instruction to keep entrepreneurs engaged and on-point. Digital Sandbox, a proof-of-concept program that expedites area businesses’ projects, will host the third-annual “Summer in the Sand Series” as a way of prompting discussion around relevant topics for entrepreneurs. “The Summer…
Techstars acquires UP Global, expands KC footprint
The global business accelerator firm that operates the Sprint Mobile Health Accelerator announced a major acquisition Tuesday that will expand its reach in Kansas City. Boulder-based Techstars reported Tuesday morning that it acquired UP Global, an international non-profit that fosters entrepreneurship with a variety of events and programs around the world. UP Global operates the…
Stackify continues global growth ahead of HQ move
Kansas City-based tech firm Stackify is posting a solid year of growth that’s leading it to hop the state line for more office space. Led by CEO Matt Watson, Stackify is moving its headquarters and 15 staff members from Kansas City’s Waldo neighborhood to Leawood, Kan., for larger and swankier offices. Watson said that Stackify…