The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
[divide]
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
1MC Recap: PerfectCube, Mission Academy help customers take action
Two local startups took the 1 Million Cups stage to discuss their solutions — each with a goal of helping their customers take action. PerfectCube started the entrepreneurial program by presenting their data analytics web tool designed for small retail stores and franchise systems. “We’ve pivoted a half dozen times on what we offer,” said…
Brad Feld contest offering a startup free rent in KC
A prominent venture capitalist is launching an international competition in Kansas City that will offer a startup free office space in one of the area’s tech hotbeds. Brad Feld, co-founder of the Boulder-based Foundry Group, kicked off a contest Tuesday that will allow a startup to live in his Kansas City, Kan., home for one-year…
Digital Sandbox partners with Olathe to lift startups
Business incubator Digital Sandbox KC is widening its reach to suburban Kansas City. Digital Sandbox is partnering with the City of Olathe, Kan., to help launch businesses and boost entrepreneurship with its proof-of-concept model. The organization invests up to $25,000 in businesses for specific projects that help them secure additional funding. “Digital Sandbox has done…
FCC commissioner Ajit Pai visits with local entrepreneurs
In a reunion trip to Kansas City, a federal communications official visited with entrepreneurs and business leaders to discuss the effects of high-speed Internet access in the area. Ajit Pai, a commissioner with the Federal Communications Commission, stopped by the Kansas City Startup Village Thursday on a tour to gain more information on broadband expansion…