The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
[divide]
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
Google selects two Kansas Citians to bridge digital divide
Two Kansas Citians hope to increase digital inclusion by participating in a new fellowship opportunity through Google Fiber. Google announced Friday that Eze Redwood and Leslie Scott were selected to participate in Google Fiber’s Digital Inclusion Fellowship program, a year-long program created to help community organizations get more people connected to the Web. In partnership…
Acre Designs to build KC’s first ‘net-zero’ home
A local design and architecture firm is building the Kansas City metro’s first net-zero home that will serve as a test lab for innovators aiming to create new smart home technologies. Acre Designs is now wrapping up design plans of its “Axiom House,” a 1,650 square-foot, solar-powered home that eventually will serve as a test…
Events Preview: Women & tech, millennial entrepreneurs
There are a boatload of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter, or curious Kansas Citian, we’d recommend these upcoming events for you. WEEKLY EVENT PREVIEW Coding & Cupcakes When: Saturday, July 11 @ 2:00 PM-5:00 PM Where: Sprint Accelerator Join us for our bi-monthly coding series, Coding & Cupcakes. Mothers…
Ashton Kutcher backs former KC-based startup Neighborly
It appears Kansas City may have let a promising startup slip through its fingers. Formerly based in Kansas City and now headquartered in San Francisco, Neighborly landed an investment and sparkling endorsement from venture capitalist superstar Ashton Kutcher. An actor and active tech investor, Kutcher founded venture capital firm Sound Ventures, which dished out one…