The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
[divide]
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
TEDx ‘breaks through’ in Wyandotte County
This year, TEDxWyandotte seeks to break down barriers in their urban community. Wyandotte County, Kan., a community known for its diversity and urban challenges, is currently in a state of transition. The county as a whole is working towards neighborhood and school improvements, ultimately hoping to claim a new position in the Kansas City metropolitan.…
KC firm Handy Camel raising $600K for invention workshop
What do sheep farming and innovation have to do with one another? Quite a lot, if North Kansas City-based Handy Camel is any indication. Since he was a boy, Handy Camel CEO Tom Gray has fostered an innovative ethos, creating a number of doodads to make his work easier as a sheep farmer in New Zealand.…
Rawxies founder: ‘I didn’t give up’ on fundraising in KC
Vegan snack manufacturer Rawxies is en route to closing a funding round that will significantly increase its production. The Kansas City-based company has now raised $512,000 of its seed round, which will boost manufacturing of its raw, vegan snacks by roughly 400 percent. Investors thus far include England’s family, Liz and Brian Kelly, the Women’s…
Meet KC’s Cisco Smart City leaders
Kansas City Mayor Sly James announced on Friday 11 people to serve on the city’s Smart City Advisory Board. With a mixture of corporate, non-profit and civic experience, the board will manage and guide policies for Kansas City’s public-private Smart City project. Announced in the summer of 2014, the project will turn downtown into a…