The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
[divide]
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
KC startup lands six PGA partnerships, more on the way
Jason Gregory is feeling pretty confident his company will be the exclusive partner for at least half of the PGA American independent sections by next year. CaddyX is a golf bag transportation company that takes the leg work out of golfer’s experience by letting them schedule pick up for their clubs with the click of…
Sprint Accelerator opens applications, dons new name
Kansas City’s top business accelerator is now accepting applications for a wider applicant pool after a recent — albeit minimal — name change. The Sprint Mobile Accelerator — formerly the Sprint Mobile Health Accelerator — lightened up its name to better reflect its broader focus on boosting mobile-centric startups. Led by Boulder-based Techstars, the accelerator…
KU lecture series brings Apple co-founder
A Jayhawk fan is coming back to Lawrence for this year’s Anderson Chandler business lecture. Oh, and the fan just happens to be one of Apple Computer Inc.’s co-founders. Steve Wozniak, who founded Apple alongside Steve Jobs, will be speaking at University of Kansas for their 2015 Global Entrepreneurship Week event. Austin Falley, the KU…
Kansas City can’t get enough of TEDxKC
Kansas Citians have rushed the stage to buy tickets for TEDxKC. When tickets for TEDxKC went on sale in early June, they sold out in less than 30 minutes. For those who weren’t able to snag tickets to the live event and simulcast at the Kauffman Performing Arts Center, other area organizations offered watch parties.…