Royals announce gaming partnership with KC’s premier esports org: We share the same DNA
March 27, 2023 | Startland News Staff
The Kansas City Royals on Monday announced a partnership with one of the fastest-growing esports organizations in North America: the Kansas City Pioneers.
Among the first partnerships of its kind in the MLB, the move represents an opportunity to connect two passionate fan bases — baseball fans and fans of gaming, the Royals said in a partnership announcement.
“We share a lot of the same DNA. A love of competition. A love of our city. And a genuine passion for bringing innovative experiences to our fans,” said Tony Snethen, vice president of brand innovation for the Royals, ahead of the team’s March 30 opening day.
The Pioneers — one of Startland News’ Kansas City Startups to Watch in 2023 — is an entertainment, media and gaming organization. Its players compete in top-tier esports at professional levels in Rocket League, Apex Legends, eNASCAR iRacing with content creators in dozens of other titles.
Click here to learn more about the Kansas City Pioneers.
Members of the KC Pioneers during an April 2022 Pioneers bootcamp at Kauffman Stadium
Mark Josey, Kansas City Pioneers
Last season, the Royals and Pioneers hosted an event at Kauffman Stadium where some of the best esports teams in the world came together to prep for the HALO Championship Series Tournament that took place in Kansas City, according to the Royals. At the time, it was one of the first partnerships between an MLB team and an esports team.
This season, the Royals and the Pioneers will look to build on the success with a Gamer Night activation at the K, Community initiatives, and more, added Mark Josey, CEO of the KC Pioneers.
”Partnering on world-class events, like we did last season, that really connect new experiences to fans of traditional sports and gaming here in the Midwest is very exciting,” said Josey. “Merging new and existing audiences in engaging ways, whether through interacting with streaming content and events or sitting on the first base line, that is truly the future, and we could not be happier to partner with the Royals to help lead the way and cheer us on as the home team.”
Click here to follow the Kansas City Pioneers on Instagram.
Featured Business
2023 Startups to Watch
stats here
Related Posts on Startland News
Siblings spin family pet into family business, capitalizing on alpaca’s plush potential
One Wyandotte County family’s trip to a local fair inspired their interest in alpacas, but it wasn’t until they brought one of the animals home as a pet that they realized the business opportunities they’d unleashed. “That’s where the idea started of — ‘Hey, we can actually make this an Alpaca clothing company and reduce…
Food fit: Kansas City health startup attains Endeavor Heartland greenlight at first KC selection panel
Moving forward in the process to become an Endeavor Entrepreneur builds on 18 months of momentum for the newly branded Attane Health, said founder Emily Brown. Her Kansas City-based, food- and nutrition-focused startup moved one step closer to the Endeavor designation — a move that ultimately would elevate Attane Health on a global scale —…
Deep fake election ahead: Prepare for AI-generated misinformation arms race, warn KC experts
With the deployment of AI-generated content rapidly advancing just as the U.S. hurtles toward one of the most divisive election seasons in its history, developer Michelle Frost offered two words of advice: buckle in. “It’s gonna be a shit show of a year as an election cycle,” the Johns Hopkins artificial intelligence grad student told…
Vytelle expands hoofprint for its cattle IVF tech ‘closer to home,’ opening lab in Kearney, Nebraska
A new lab space for Kansas City-based Vytelle is expected to help the precision livestock startup increase regional accessibility to modern reproduction technology and enable the possibility of fresh embryo transfers for producers across the Midwest, said Kerryann Kocher. Vytelle — the fastest-growing in vitro fertilization (IVF) company — on Monday announced the opening of…