Royals say tailgating, plenty of parking planned for year-round downtown ballpark district
February 1, 2023 | Matthew Gwin
As the Kansas City Royals deepen their efforts to bring baseball to downtown, the club aims to call up features fans love most — along with attributes from other ballparks and entertainment districts they don’t yet know they’ve been missing, executives said Tuesday.

John Sherman, owner of the Royals, speaks Tuesday evening at the Urban Youth Academy during the second in a series of public community meetings
“We’re committed to creating a truly transformational, world-class ballpark district, one that keeps pace with our peers throughout the league,” said John Sherman, owner of the Royals, during the second in a series of public community meetings Tuesday evening at the Urban Youth Academy.
The Royals organization indicated previously it plans to develop a year-round ballpark district “in or near downtown.” And while Sherman has said the baseball club would be the largest investor in the $2 billion project — pledging more than $1 billion toward what would be the largest public-private development project in Kansas City history — community buy-in is key for the move from the longtime Truman Sports Complex to downtown.
Fans, taxpayers and consumers alike are set to benefit, Sherman added.
“If you look around the country, every single stadium built in the last 20 years has revitalized the communities in which they were built,” he said. “That sets how it has to work for Kansas City.”
Essential to the plan, Sherman said, is the creation of a district surrounding a new Royals stadium — similar to ones in Atlanta, Denver, and St. Louis — which would include retail, dining, and hotels.
RELATED: New Atlanta ballpark considered model for Royals coming downtown
Benching fans’ fears
While the future ballpark district’s exact location is still to be determined — the organization has narrowed its initial list of 14 options to four or five, officials said Tuesday — a stadium in close proximity to downtown is vital, said Brooks Sherman, senior vice president and COO of the Royals.
“Our current location just isn’t positioned to benefit the city and the region in the same way our proposed project, located in or near downtown, will benefit Kansas City,” Sherman said.
Both Sherman, who isn’t related to owner John Sherman, and Sarah Dempster, principal at Kansas City-based venue architecture firm Populous, addressed many fans’ concerns that parking would be insufficient if the stadium were to move downtown, with Dempster noting that there are 50,000 existing parking spaces in the downtown area.
“The walking distance is similar or even reduced when you consider that some of the parking downtown will be contained within existing parking garages,” Dempster said. “This would actually allow for a greater density of people to park closer to a downtown location.”

Community members listen to Royals executives speaking Tuesday evening at the Urban Youth Academy during the second in a series of public community meetings
The city could even accommodate “dual-event nights” — for example, a Royals home game and a concert at the T-Mobile Center — with existing parking, Dempster added.
The Royals also plan to build parking as part of the project, said Brooks Sherman, and would negotiate with private lots and garages to minimize price gouging. He also ensured fans that there would still be sufficient parking space available for tailgating.
Ultimately, Sherman said he expects the new ballpark district to be vibrant not just on home game days, but “365 days a year.”
“We’ve seen this approach by ball clubs succeed throughout the country, and we plan to do even better for Kansas City,” he added.

Rendering of a potential new downtown KCMO stadium for the Kansas City Royals, image courtesy of the Royals
Every path to a ‘W’ comes at a cost
John Sherman emphasized that the costs of renovating the existing, 50-year-old Kauffman Stadium, which currently plays host to the Royals, would be greater than building a new stadium at a new location.
“The costs of renovating ‘The K’ are real. . . but even if that were not the case, the long-term benefits of moving the stadium are overwhelming,” Sherman said.
According to figures provided by Populous, the estimated cost of a new stadium comes in at $1.005 billion, narrowly below the $1.072 projected cost of Kauffman renovations.
The local architecture firm listed nearly 400 items of concern at Kauffman in its full report to the club, most notably that the concrete shows evidence of alkali-silica reaction (ASR), commonly known as concrete cancer, said Dempster.
“Getting another 30 years or more of life out of the stadium structure is going to be very difficult,” she said. “Not to mention that on top of these ASR issues, the functionality of the existing seating bowl and structure of the building would require approximately 70 percent removal of the structure to meet the future needs of the team.”

John Sherman, owner of the Royals, speaks with community members Tuesday evening at the Urban Youth Academy during the second in a series of public community meetings
Return on investment
After the new stadium’s buildout costs, the remainder of the $2 billion price tag would fund the ballpark district, said Brooks Sherman.
Private capital would cover the entire cost of the ballpark district, he added.
The stadium itself would be partially funded by Royals ownership, he added, with a portion covered by a continuation of the three-eighths cent sales tax in Jackson County, which would need approval from voters.

Rendering of a potential new downtown KCMO stadium for the Kansas City Royals, image courtesy of the Royals
“By moving to the ballpark district in or near downtown, we’ll be able to create a new social and economic hub for our city and continue to build on the momentum we’ve seen in recent years, especially from a sporting perspective,” Brooks Sherman said.
The Royals expect the ballpark district to be a “catalyst” for economic growth both during the construction process and once opened, said Sarah Tourville, senior vice president of business operations.
Construction is expected to create 20,000 jobs, $1.4 billion in labor income, and $2.8 billion in economic output, Tourville said, referencing an analysis conducted by real estate and economic development consulting firm HR&A.
“When you look around the country at projects such as these, the adjacent growth has occurred, and there is no reason to believe it won’t occur with this district,” Tourville said.
After its completion, the ballpark district is expected to increase tourism and drive more spending in the surrounding areas, she added, projecting $60 million in tax revenue during the first decade.
The annual regional economic output is projected to rise by $185 million more than if the stadium were to remain at the Truman Sports Complex, Tourville said, adding that 2,200 jobs would be created, generating a total of $200 million in annual labor income.
2023 Startups to Watch
stats here
Related Posts on Startland News
1MC Recap: PerfectCube, Mission Academy help customers take action
Two local startups took the 1 Million Cups stage to discuss their solutions — each with a goal of helping their customers take action. PerfectCube started the entrepreneurial program by presenting their data analytics web tool designed for small retail stores and franchise systems. “We’ve pivoted a half dozen times on what we offer,” said…
Brad Feld contest offering a startup free rent in KC
A prominent venture capitalist is launching an international competition in Kansas City that will offer a startup free office space in one of the area’s tech hotbeds. Brad Feld, co-founder of the Boulder-based Foundry Group, kicked off a contest Tuesday that will allow a startup to live in his Kansas City, Kan., home for one-year…
Digital Sandbox partners with Olathe to lift startups
Business incubator Digital Sandbox KC is widening its reach to suburban Kansas City. Digital Sandbox is partnering with the City of Olathe, Kan., to help launch businesses and boost entrepreneurship with its proof-of-concept model. The organization invests up to $25,000 in businesses for specific projects that help them secure additional funding. “Digital Sandbox has done…
FCC commissioner Ajit Pai visits with local entrepreneurs
In a reunion trip to Kansas City, a federal communications official visited with entrepreneurs and business leaders to discuss the effects of high-speed Internet access in the area. Ajit Pai, a commissioner with the Federal Communications Commission, stopped by the Kansas City Startup Village Thursday on a tour to gain more information on broadband expansion…

