Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Fresh in the tin: Crossroads cafe targets TikTok generation for laid-back canned seafood cuisine
A new venue specializing in “sangria, tins and snacks” pairs viral tastes with inspiration from a classic culinary voice, said longtime Kansas City restaurateur Shawn McClenny, whose Crossroads “taverna” is expected to open by mid-November. “It will be more of a Spanish cafe, very informal, no reservations,” said McClenny, describing the future Lilico’s Taverna slated…
Lula bets on responsible growth to hit profitability; why the startup’s most valuable property is room to scale
Lula opened 2025 by announcing a hefty funding round; the momentum has only continued to build, founder Bo Lais shared. On top of its $28 million Series A round in early February, the Kansas City-based proptech startup expanded to more than 50 markets nationwide and had eight straight months of record gross merchandise value and…
World Cup hosts launch KC Game Plan for entrepreneurs; heat map, cultural insights on global visitors warming up next
Kansas City boasts no better roster of ambassadors than the region’s small business owners, said Tracy Whelpley, announcing a new KC2026 “Game Plan” for entrepreneurs who are eager to put cleats to streets ahead of the incoming FIFA World Cup. “There’s so many entrepreneurial people out there and they really represent what our community is…
Just funded: Trio of startups join Digital Sandbox KC, emerging onto competitive innovation scene
Not only will proof-of-concept funding from one of Kansas City’s most pivotal startup supporters help CEO Gharib Gharibi rapidly iterate development of his company, the Archia founder said; Digital Sandbox KC connects him to a thriving local tech ecosystem at a crucial inflection point for his artificial intelligence-based solutions. “We are excited to leverage both…