Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
What’s in a name? MindMixer gets new moniker
A year after its move to Kansas City, MindMixer is making a name change. Formerly based in Omaha, MindMixer now will go by the name of its new software product, mySidewalk, which engages communities to share ideas and stay informed of new initiatives. “Like all businesses, the more we learn about the people we serve,…
Event-staffing tech firm Pop Bookings opens seed round at $250K
Kansas City-based Pop Bookings is scoring local love from angel investors as it hopes to bolster its seed round to further develop its online event-staffing platform. A recent graduate of business accelerator SparkLabKC, Pop Bookings opened its round in April at $250,000, with lead investments from Kansas City-area angel investors. Pop Bookings CEO Erika Klotz said…
Schukman: 5 ways to fuse a social mission in your company
I’ve recently been exploring ways in which traditional companies have been retroactively becoming social entrepreneurs. Recall from my last piece that social entrepreneurship is a businessperson that creates a profit and purpose-driven organization in which the business and social missions run in tandem. Our social mission, therefore, becomes a key component of our marketing, branding,…
KCK tech firm RFP365 named ‘new small business’ of the year
The wins are stacking up for RFP365. Now weeks after scoring a contract with the City of Kansas City, Mo., the tech company was named the 2015 “New Small Business of the Year” Friday by the Kansas City Kansas Chamber of Commerce. A member of the Kansas City Startup Village, RFP365 created software that eases…