Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Six Kansas City coworking studios to inspire you
Kansas City features an array of coworking spaces aimed at fostering collaboration and creativity. Below are a few of the spaces that caught our eye. Twelve coworking studios in the Kansas City area recently banded together to collectively raise their profiles to attract more businesses, entrepreneurs and individuals with the KC Coworking Alliance. The studios hope to bring awareness to their…
KC companies tap K-State LAB program
Three Kansas City area startups are honing their approaches with an array of resources at a business development program at Kansas State University. Acre Designs (Kansas City, Kan.) and AEGLE Palette (Shawnee) and Alvoru Clothing (Shawnee) were selected to participate in KSU’s Launch a Business program, which is designed to cultivate promising ventures in Kansas…
KC joins White House in “Startup in a Day” effort
Kansas City has joined a national effort to streamline the process of registering and licensing a new business for entrepreneurs. The City of Fountains has pledged to the White House and Small Business Administration to make launching a business an easier process via the “Startup in a Day” initiative. “Navigating the maze of licensing and…
KC entrepreneurs talk funding, advice over breakfast
It can be tough for young, growing companies to find funding in Kansas City, but it’s not impossible. That was one of the takeaways from Thinking Bigger Business’ BIG Breakfast on June 11 at the Kauffman Foundation. The quarterly breakfast features stories and insights from four local entrepreneurs, many of whom have appeared in recent…