Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Digital Sandbox helps entrepreneurs fight summer slump
With summer knocking at the door, Digital Sandbox KC is taking initiative to provide resources and instruction to keep entrepreneurs engaged and on-point. Digital Sandbox, a proof-of-concept program that expedites area businesses’ projects, will host the third-annual “Summer in the Sand Series” as a way of prompting discussion around relevant topics for entrepreneurs. “The Summer…
Techstars acquires UP Global, expands KC footprint
The global business accelerator firm that operates the Sprint Mobile Health Accelerator announced a major acquisition Tuesday that will expand its reach in Kansas City. Boulder-based Techstars reported Tuesday morning that it acquired UP Global, an international non-profit that fosters entrepreneurship with a variety of events and programs around the world. UP Global operates the…
Stackify continues global growth ahead of HQ move
Kansas City-based tech firm Stackify is posting a solid year of growth that’s leading it to hop the state line for more office space. Led by CEO Matt Watson, Stackify is moving its headquarters and 15 staff members from Kansas City’s Waldo neighborhood to Leawood, Kan., for larger and swankier offices. Watson said that Stackify…
Mobile giving platform, Daily Deeds wants to help KC charities
“Not all of us can do great things, but we can do small things with great love,” Mother Teresa once famously said. That’s the spirit behind a new charitable crowdfunding platform that’s set to launch in Kansas City this Wednesday. Created by local attorney Tim Racer, Daily Deeds is a mobile donation platform that hopes…