Report: Kansas City is the 8th-worst metro for entrepreneur diversity

September 1, 2016  |  Kat Hungerford

It’s a dreary day for Kansas City in terms of successfully supporting a diverse entrepreneurial community.

The City of Fountains is far below the national average — and the majority of the most-populated metros — when it comes to minority business ownership, according to the United States Census Bureau.

The bureau on Thursday unveiled the results of its first-ever Annual Survey of Entrepreneurs. The report, which canvases only the nation’s firms with employees, is designed to provide a socio-economic portrait of businesses in the years between the quinquennial Survey of Business Owners.

Of the 50 most-populated U.S. metros, Kansas City ranks a low 42nd in percentage of minority business owners. Minorities own only 9.5 percent of metro firms, compared to a national average of 17.5 percent.

The nation’s top-performing metros are San Jose at 39.5 percent and Miami at 37.6 percent. The worst are Buffalo at 6.5 percent and Pittsburgh, PA, which trails the nation at just 5.7 percent.

In addition to a deep-dive into business ownership and race, the results offer a wealth of insight into everything from business owners’ gender to profitability and industry sector.

Kansas City performed better in the number of women business owners, pulling a rank of No. 19. Women in the City of Fountains own almost 1 in 5 area businesses, coming in at 19.7 percent — just over the national average of 19.4 percent.

In the Midwest, Denver and St. Louis were the only metros to break the top 10 for women in entrepreneurship. According to the survey, Denver is the most women-friendly for business ownership at 23.4 percent. St. Louis came in at No. 4 with  22.2 percent of firms owned by women. The nation’s worst performer was Memphis at 14.8 percent.  

Due to changes in methodology, demographic statistics are not directly comparable to past data from the Survey of Business Owners.

Other highlights from the Census Bureau’s findings include:

Most Kansas City businesses — 60.6 percent of the metro’s 37,161 employer firms — are between six and 15 years old. However, after these “golden years” ownership falls sharply: only 9.4 percent of local firms have passed the 16-year mark. Nearly one in ten companies are new;  firms less than two years old make up 8.6 percent of area businesses.

Kansas City’s most-popular industry category is professional, scientific and technical services. Of the 19 categories presented the survey, 5,614 — or 15.1 percent — identified in this group. Healthcare was second with 12.1 percent.

As a further supplement to the Survey of Business Owners, the Annual Survey of Entrepreneurs each year will contain a module focusing on different entrepreneur topics. This year’s module is set to be released later this month, and will provide in-depth information on business innovation and research and development activities.

Click below for the ranks of the 50 most-populated U.S. metros by minority- and woman-owned firms.

entrepreneur diversity minority women

[adinserter block="4"]

2016 Startups to Watch

    stats here

    Related Posts on Startland News

    Open Doors: Here’s how KCMO plans to turn empty storefronts into a World Cup stage for local talent

    By Tommy Felts | October 15, 2025

    Applications are now open for grants of up to $10,000 for businesses and artists who want to activate underutilized or vacant commercial spaces in the downtown area during the coming FIFA World Cup to showcase Kansas City’s entrepreneurial spirit.  Funds awarded through the just-detailed Open Doors! Program — crafted through a partnership between the City…

    He took over a house-trained side hustle; meow it’s time scale the gourmet catnip brand 

    By Tommy Felts | October 14, 2025

    Adam Larson might be severely allergic to cats, but he’s following his own advice — pawing away at a gourmet catnip side hustle and toying with the best market fit for the business (and his life). Larson — who also is a network convener for MOSourceLink, the founder Decimal Projects, and a former program coordinator at…

    How Main Street Summit is putting homegrown small business on stage with Tim Tebow

    By Tommy Felts | October 14, 2025

    COLUMBIA, Missouri — Small businesses don’t stay small on purpose, said Colby Kraus, echoing a mantra popular among organizers of the Main Street Summit — an immersive downtown experience rich with enough Americana capital for entrepreneurs and community builders from all walks of life.  Approaching its third year, Main Street Summit is set to return Nov.…

    ICYMI: MTC says it’s moving forward with select entrepreneur programs despite steep state funding cuts

    By Tommy Felts | October 14, 2025

    Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon. Click here to read the original story. [divide] The Missouri Technology Corp. has released its annual implementation plan, announcing which programs…