Pure Pitch surprise twist: Techweek competition adds pre-teen innovator to KC startup lineup

October 8, 2018  |  Startland News Staff

In a surprise announcement Monday, organizers of the Pure Pitch Rally announced the third annual pitch competition would feature the Kansas City pre-teen innovator behind the Storm Sleeper.

Update: Click here to find out who won big at the Pure Pitch Rally.

Donald Hawkins, CitySmart

Donald Hawkins, CitySmart

Julia Luetje — a Barstow School student from Leawood, who at 10 years old won Frito-Lay’s $250,000 Dreamvention grand prize winner for her noise-reduction invention — joins established entrepreneur Donald Hawkins, founder of the white label, SaaS platform CitySmart, and eight early stage startups Wednesday in the fast-paced, invite-only pitch event during Techweek Kansas City.

Click here to learn more about Luetje’s Storm Sleeper device.

Pure Pitch contestants are vying for $30,000 in cash and $500,000 in Amazon AWS Activate credits, as well as $50,000 in tech resources from Full Scale, the high-growth talent development startup helmed by Startup Hustle podcast hosts Matt DeCoursey and Matt Watson. Prizes are awarded by “land sharks,” who each give $1,000 to companies of their choice, but take no equity in exchange.

Startup competitors include:

“For our third year, we have the magic aligned — the land sharks, the funding, the velocity of ideas and our networking mission,” said Karen Fenaroli, founder of Pure Pitch Rally and CEO and founder of talent consultancy Fenaroli & Associates. “Why does the Pure Pitch Rally work in Kansas City? We have a hunger to help others, and this means showing up as mentors, as angel funders and as a community. The pitch works in this great Midwest city because of startup mentor friends like Polsinelli, Circle Sideways, BKD, Amazon and Full Scale.”

Some of the new and returning land sharks include such high-profile funders as Terry Dunn, DD Ranch Ventures; Pam Berneking, chief commercial officer, CommunityAmerica Credit Union; Matt Watson, CEO, Stackify and FullScale.io; Angela Hurt, CEO, Veracity Consulting, Inc.; Scott Hedrick, CEO, Pro Athlete Inc.; Jill Groebl, senior vice president of client services, Intouch Solutions; Ryan Merket, Amazon BD Startups; Lesa Mitchell, managing director, Techstars Kansas City; and Keith Molzer, general partner, Flyover Capital.

[adinserter block="4"]

2018 Startups to Watch

    stats here

    Related Posts on Startland News

    Crypto investment startup checks in with $300K deposit from Hilton Family Office

    By Tommy Felts | September 24, 2025

    A strategic partnership with the Hilton Family Office is expected to help Kansas City-based Technology Labs on its mission to protect and educate new investors in the crypto jungle, shared co-founder Travis Wright. The startup announced Tuesday that Hilton Finance — the lending and investment division of the boutique family office with deep ties to…

    Hometown scramble: Noonan collaboration with neighboring Garmin brings startup closer to tournament win

    By Tommy Felts | September 24, 2025

    Kansas City sports tech innovator Noonan’s latest big swing sees the startup paired with a major industry player whose homegrown headquarters exercises its domination in the wearables market from just a few miles down I-35 in Johnson County. Lenexa-built Noonan on Tuesday announced a collaboration with Garmin, a powerhouse in GPS-enabled sports technology — currently ranked…

    GRWM: Founder has more than swag; his platform matches companies with merch Gen Z will actually wear

    By Tommy Felts | September 23, 2025

    A lot of branded swag gets buried at the bottom of a drawer after being collected from a special event or trade show — never again to see the light of day, Ivan Hadzhiev said, noting his new startup is helping companies think outside the bag when they design and distribute promotional products. “We’re making…

    Annie Austen’s newest store opens, building around ‘an actual human being’ and her gut instincts

    By Tommy Felts | September 23, 2025

    That glow within downtown Overland Park isn’t just coming from the freshly stocked shelves at the new Annie Austen storefront; it’s yet another product of the pandemic-pivot entrepreneur’s contagious positivity — lightening the mood just steps away from a massive farmers market overhaul. “There really aren’t any safe options in life. Sometimes the rug gets…