Plug and Play accelerator gains another major animal health backer: Hill’s Pet Nutrition

September 15, 2020  |  Austin Barnes

TOPEKA — Hill’s Pet Nutrition is the latest company to throw its support behind a new, Topeka-based animal health accelerator. 

“For over a century, Hill’s Pet Nutrition has been a cornerstone in the Topeka business community. They continue to be at the forefront of innovation and are a key driver in Topeka’s role in the animal health corridor,” Katrin Bridges, Greater Topeka Partnership’s senior vice president of innovation, said in a release announcing the company as the second founding partnering in the Plug and Play Accelerator’s-backed program. 

Click here to read more about Bridges and the emerging culture of innovation in Topeka. 

“We are thrilled about this partnership and the new opportunities it will generate for Topeka and Shawnee County.”

Hill’s Pet — the maker of Prescription, Science Diet, Healthy Advantage and Bioactive dog and cat food — joins Cargill in co-founding the program, which is expected to virtually welcome its first 10 startups to the animal health corridor this fall.

Once COVID-19 prompted social distancing measures are relaxed, Plug and Play’s goal is to bring multiple cohorts to Topeka each year for it in-person accelerator program.

Click here to learn more about the partnership between Cargill and Plug and Play. 

“We are excited to have Plug and Play join the animal health corridor in continuing to build breakthrough innovation and — equally as important —  to continue attracting great talent, investment and resources to the corridor,” said Yvonne Hsu, U.S. vice president of marketing for Hill’s Pet and KC Animal Health Corridor board chair. 

The program is expected to generate a “paradigm shift to research and development” within the region, added Dave Baloga, vice president of science and technology at Hill’s Pet. 

“Hill’s has a rich innovation pipeline and welcomes the opportunity to collaborate with startups to accelerate the delivery of breakthrough innovation for pet nutrition,” Beluga continued. 

Katrin Bridges, Greater Topeka Partnership

Katrin Bridges, Greater Topeka Partnership

The company holds a dominant presence in Northeast Kansas, noted Bridges, detailing a 2019 commitment by Hill’s Pet that saw a $20 million expansion of its Topeka research center — a campaign focused on needs of small dogs or “Small Paws,” as well as developing engagement for veterinarians and other pet caregivers. 

“This partnership is momentous,” said Matt Pivarnik, CEO of Greater Topeka Partnership. 

“As a significant contributor to the world of animal health science, Hill’s Pet Nutrition’s support will significantly elevate the prestige, as well as increase the opportunities, of Topeka’s first innovation platform.”

The program is expected to announce additional program partners in the coming weeks. 

Interested partners and startups are encouraged to contact Plug and Play here.

[adinserter block="4"]

2020 Startups to Watch

    stats here

    Related Posts on Startland News

    Innovation Fest pitch winner touts unexpected treat: growing his animal health startup in Kansas

    By Tommy Felts | August 13, 2025

    Emmanuel Bijaoui’s first time in Kansas — for Tuesday’s Innovation Festival and onboarding for the incoming Plug and Play Topeka cohort — has left the Treat Therapeutics founder with a lasting impression of the region’s entrepreneurial ecosystem, he shared. “We always talk about the Animal Health Corridor,” he said after winning the festival’s BioKansas Startup…

    NXTUS expands enterprise-focused program beyond Kansas; four KC-area startups selected

    By Tommy Felts | August 13, 2025

    WICHITA, Kan. — An ongoing initiative to demystify the relationship-building process between emerging entrepreneurs and potential enterprise partners just expanded deeper into the Midwest, welcoming 20 growth-minded innovators from Wichita to St. Louis. “For entrepreneurs whose success depends on forging relationships with ‘the big guys,’ this unique program is so valuable,” said Mary Beth Jarvis, president…

    Caterpillar subsidiary expands into KC, turning dirt to create 85 jobs in revitalized industrial corridor near riverfront

    By Tommy Felts | August 12, 2025

    A multi-million dollar expansion project is expected to put an aging manufacturing site back on track in Kansas City, officials at Progress Rail announced Monday, noting the converted operation will focus on re-manufacturing railcar wheelsets and bearings. Progress Rail — a wholly owned subsidiary of Caterpillar Inc. — expects to bring 85 new full-time jobs…

    H&R Block CEO files retirement plans; company sets ‘smooth transition’ to new chief executive

    By Tommy Felts | August 11, 2025

    Announcing his plan to retire at the end of 2025, the CEO for one of Kansas City’s most iconic businesses called his work at H&R Block the past eight years “the honor of a lifetime.” “We have elevated Block’s relevance, built an extraordinary culture, made bold bets to drive growth, rebuilt about every piece of…