Pepper teams with Switzerland cyber security expert to combat ‘terrifying’ IoT threats
December 6, 2018 | Startland News Staff
A new, long-term collaboration between KC-based Pepper IoT and an international leader in digital security has an opportunity to aggressively boost consumer confidence in the rapidly expanding — and potentially hostile — Internet of Things, said Scott Ford.
“It is terrifying to see millions of vulnerable connected devices being distributed to U.S. consumers who have no idea how their personal data is being used — and how easy it is for hackers to access their home Wi-Fi networks through these devices,” said Ford, CEO at Pepper, explaining the need for his company’s first-of-its-kind partnership with Kudelski Group. “For many reasons, IoT data and communications must be managed in the country of device purchase – and devices must be designed to protect against cyber security breach.”
Pepper’s robust IoT platform provides turnkey capabilities that enable large enterprises to design, launch, manage and monetize large-scale IoT services. Adding the capabilities of Switzerland-based Kudelski’s comprehensive set of services and solutions will help make IoT security simple, scalable and sustainable, the companies said in a press release.
“In 2020, the total number of IoT devices installed across the world will rise to 20.4 billion, according to analyst firm Gartner,” the release read. “This explosive growth in connected devices creates an exponentially larger attack surface every year. Hackers and nation-states are increasingly leveraging IoT vulnerabilities to carry out DDoS attacks, steal consumer data and invade the privacy of our homes and offices.”
Many vulnerabilities result from widespread and blatant disregard for reasonable protections that should be in place to protect millions of U.S. consumers, Ford added.
“There is no U.S. regulation governing either data privacy or security with respect to consumer connected devices and services,” he added, noting, “China-based and owned platforms control IoT communications in millions of U.S. households today.”
Much of U.S. policy and oversight has been directed toward the industrial and enterprise portion of the IoT market — even as the demand, production, and mass market sales of IoT devices have increased at a breakneck pace, Ford said.
“Consumer IoT is newer but represents massive growth in the number of connected devices,” he said. “If not addressed immediately, many of these devices can be easily breached and accessed by hostile foreign governments and/or other nefarious organizations.”
Consumers have a right to, and an expectation of, privacy regarding the devices in their homes that they interact with on a daily basis, said Jean-Michel Puiatti, senior vice president of IoT security at Kudelski. And retailers and service providers have a duty to ensure the devices they are selling have proper privacy and security safeguards, he added.
“By combining Pepper IoT’s powerful IoT operating system and service delivery platform with Kudelski’s expertise in device and data protection, we are working to secure IoT devices from the moment they’re manufactured through their long-term use in consumers’ homes,” Puiatti said.
Pepper topped $15 million in investments in August — adding to its ownership structure through a sizeable deal led by GXPI, the investment arm of Evergy. The move added to the swelling list of Pepper’s investors since its founding in 2014 that already included OpenAir Equity Partners, Leawood Ventures, the KCRise Fund, Royal Street Ventures, and Comporium Communications.
Kudelski, which also maintains U.S. headquarters in Phoenix, has more than 30 years of experience designing software and hardware-based security solutions with deep cybersecurity advisory and testing expertise and managed security services.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
André’s planted its flag in KC 70 years ago; chocolatier says that’s just a taste of what’s to come
Nearly 5,000 miles from Switzerland, a small group toured the inner sanctum of an iconic 70-year-old Kansas City company — a family-run brand that helped redefine accessible luxury in the Midwest, one Swiss chocolate-covered almond at a time. “What people get excited about André’s is the legacy, that we take a lot of pride in…
Here’s how ULAH’s new boutique model aims to rack success for local brands, not inventory debt
The new KC Collective consignment-based program for local brands at ULAH is a win for both the Westwood boutique and Kansas City creatives, said Joey Mendez and Buck Wimberly, announcing a fresh model to help the struggling store stay open and financially stable. “We’ve always had local brands,” said Mendez, co-founder of ULAH, explaining the…
Tiki Taco ticks up giving alongside expansion; CEO owns up to taco shop’s neighborhood impact model
A month-long campaign in the popular Kansas City-based chain offers easy add-on: joining KC GIFT’s network of donors Restaurant executive Eric Knott wants Tiki Taco’s operators to own the neighborhoods into which the popular taco shop expands, he said, but that doesn’t just mean dominating the fast-casual market in each pocket of Kansas City. “Our…
