‘Wild idea’ behind OYO Fitness sends KC inventor into Space Tech Hall of Fame
May 8, 2019 | Elyssa Bezner
Commercial viability for an inventor-entrepreneur comes with only about a “one in 1,000” chance of success, said OYO Fitness founder Paul Francis, who was recently inducted into the Space Technology Hall of Fame for his patented SpiraFlex technology.
“It’s probably much smarter to come up with an app because you don’t have any selling costs or inventory or potential product liabilities — it’s tough developing new hardware and we had a lot of technological hurdles,” said Francis, founder of the Kansas City-based On Your Own Fitness which delivers compact, personal gyms that contain the SpiraFlex tech. “It’s very unusual to invent something and have this kind of success so I was very lucky in that respect.”
“I just happened to be more of a mechanical person and with being an architect, the physical realm was where I started out,” he continued. “[Being able to] launch the company, then grow it, and then get inducted into the Space Technology Hall of Fame just continues to validate the technology.”
Click here to learn more about On Your Own Fitness and its products.
SpiraFlex was originally developed for a resistance-based exercise device to aid NASA astronauts on the International Space Station in preventing muscle and bone atrophy that can occur because of zero-gravity conditions, Francis explained.
“[NASA] realized that [resistance training] is the closest thing to free weights, which is the gold standard — if you want to build muscle, that’s the best way to do it — but obviously that doesn’t work in space, so they had to find the next best thing,” he said.
Since the NASA collaboration, OYO Fitness has produced varying personal gym products, the most recent being the Personal Gym PRO which connects via bluetooth to their free exercise app that provides follow-along workout clips.
Click here to learn more about Personal Gym PRO release and complete functions of the app.
Originally an architecture student at the University of Kansas, Francis used the skills he gained translating idea plans to drawings to curate lists of potential patentable inventions throughout his career as an architect, he added.
“Just whatever seemed to work I would spend my time on,” he added. “I would come up with maybe 50 ideas and do drawings on 25 of them to research those to see if I could get patents on them, then I would build prototypes and test them. Then about five would be worth taking to market and I would go to trade shows and walk around with it in my pocket showing them to people.”
“Half the time, they would sort of spin on their heels and walk away,” he laughed. “But, a lot of times they would say, ‘Wow, this is interesting,’”
One such encounter ended up getting SpiraFlex licensed for group exercises, Francis said, noting he still receives royalties from the resulting infomercial that gained a lot of attention.
OYO plans to release another “personal gym on steroids” by the end of 2019, he said, with a home gym concept planned for 2020.
Another “wild idea” in a works is applying the Bird scooter concept to OYO products, he added.
“We could have the gyms sitting around in companies’ conference rooms, people’s desks, and semi-public areas where folks could download the app and get a little workout in at their hotel or whatever,” Francis said. “Then of course, like a Bird scooter, you could track it and recover it.”
“If corporations wanted to use it as a fitness device, they could provide them like standing desks to their employees and get workouts in during the day and they could give them a break on company insurance too,” he continued. “Those are the kinds of areas we’re looking at expanding into for potential for the product.”
Featured Business
2019 Startups to Watch
stats here
Related Posts on Startland News
Neighborly nabs $5.5M from Formation 8, Ashton Kutcher
Neighborly, a San Francisco-based startup with an office in Kansas City, recently landed a multi-million dollar investment for its community investment marketplace. The company, which relocated its headquarters from Kansas City to San Francisco after struggling to raise local capital, raised $5.5 million from venture capital firms Formation 8 and Ashton Kutcher’s Sound Ventures, according…
5 takeaways from most entrepreneurial city report
A report analyzing progress on Kansas City’s goal to become America’s most entrepreneurial city highlighted a trove of information on the area’s early-stage business community. KCSourceLink’s second-annual “We Create KC” report dissects the metro’s entrepreneurial ecosystem, including its headway toward realizing a challenge to become the nation’s most entrepreneurial city. Expounding on such metrics as…
Pipeline accepting applications, heading abroad
Pipeline Entrepreneurs is welcoming applicants for its 10th fellowship class, which is now gearing up for a lively year of entrepreneurial education. Pipeline, an organization of powerful Midwestern entrepreneurs that conducts a fellowship each year, will be holding its development courses in Kansas City, St. Louis, Nebraska and Ireland. Pipeline CEO Joni Cobb said the…
Postmates launches on-demand delivery service in KC
Postmates is coming to Kansas City. Well, technically the San Francisco-based company is already here. The Kansas City area is one of 10 metros the on-demand delivery service is officially launching in on Sept. 17, but for those who have heard of Postmates and downloaded the app, the service is live. Similar to Uber, Postmates is organized through…

