LISTEN: How the Midwest opened this German agtech company’s eyes to opportunity in the US
October 27, 2025 | Austin Barnes
On this episode of our 12-part Plug and Play Topeka podcast series, we connect with Débora Moretti, co-CEO of NutriSen — a Berlin-based agtech startup building real-time molecular sensors to measure nutrient concentrations in plants directly on the field.
Moretti shares how her team, alongside co-founder Tobias Vöpel, is merging biosensor technology, data-driven insights and on-farm practicality to help growers optimize fertilization, reduce waste and lower greenhouse gas emissions.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, hear how Plug and Play’s heartland ecosystem helped NutriSen’s leaders know they’d made it to the right place (hint: wheat, wheat, everywhere wheat).
Listen to a teaser below or click here for the full podcast episode.
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