Mayo Clinic taps FitBark and finds dogs aren’t terribly disruptive bedmates
November 1, 2016 | Bobby Burch
File this one under the “aww-some” news category.
Those with four-legged bedroom guests can rest assured that quality slumber usually remains a loyal companion, two studies found after analyzing data captured from Kansas City-based FitBark devices.
The Mayo Clinic Center for Sleep Medicine conducted the first of two studies to explore the impact of pets on human health, and in this case, the effects they have on their caretakers’ quality of sleep. The studies both tapped data collected from FitBark’s wearable tech device that attaches to a dog’s collar to gather their activity information.
The first study revealed that 41 percent of respondents believed that having a pet in the bedroom leads to better sleep, whereas 20 percent of respondents reported sleep disturbances. So it seems that, according to the study, pooches tend to make people feel comfy and secure.
FitBark CEO Davide Rossi said that the study bucks the conception that dogs tend to disturb their owners while sleeping.
“The results are that pets aren’t as disruptive in the bedroom as we previously thought,” Rossi said. “So that’s fantastic news for dog owners.”
The second Mayo Clinic-led study was to provide health care providers and dog owners with data on breeds of common dogs that tend to sleep well. Researchers theorized that the better a dog sleeps, the better the human can sleep.

The study found that of the 18 common breeds it analyzed, the dogs that may best enhance their humans’ sleep are the Siberian Husky, Boxer, Golden Retriever and Labrador Retriever. It also discovered that, in general, sleep efficiency was better among larger dogs in their adult and senior years. Sleep efficiency is the ratio of total sleep time in an evening compared to the total amount of time spent in bed. The median sleep efficiency in this study was around 86 percent, which is similar to the sleep efficiency in humans.
“The conclusion of this study isn’t that if you can’t sleep well you shouldn’t get a Pomeranian,” Rossi said. “The conclusion is that if you deeply care about the quality of your sleep, there are a few types of dogs you could look into rather than others. It’s not to bash any breed in particular — it’s to develop some knowledge where their genetics went.”
In addition to sharing fun news with its thousands of fans around the world, the study offered FitBark further validation that its device has serious clinical applications. A Sprint Accelerator graduate, Fitbark now works with more than 30 different research institutions around the world, offering scientists access to devices and a deep pool of doggy data.
FitBark devices are already being sold on Amazon.com and in Target and Best Buy stores. To expand its footprint in the next year, Rossi said FitBark will focus on cultivating partnerships with insurance, pharmaceutical and food companies.
“Our data is what they’re thrilled about,” he said. “It’s our data and a very active and loyal user base that they’ve been fantasizing about until now.”
Learn more about the firm with the video.
2016 Startups to Watch
stats here
Related Posts on Startland News
Pour decisions: Craft beverage enthusiasts add Sunday tasting event to KC’s pregame cart
Kansas City’s roster of craft beverages — from rookies to veteran players on the scene — come to the field in a wide range of uniforms, said Jason Burton, noting there’s no better time to checkout the lineup with thirsty friends than as the Chiefs return to Arrowhead Stadium this weekend. The play: showcase Kansas…
Back to the people: Social venture firm connects WyCo entrepreneurs with a human-centered toolkit
Editor’s note: The following story is presented through a paid partnership with Network Kansas. [divide] An initiative built on collaboration with business boosters already embedded in urban communities is deepening Network Kansas’ impact, said Erik Pedersen, sharing how the strategy helps more readily connect entrepreneurs to available resources like loans and technical assistance. In Wyandotte…
Great Jobs KC aims to impact 50,000 Kansas City scholars within a decade — one life at a time
Editor’s note: The following story was written and first published by the Economic Development Corporation of Kansas City, Missouri (EDCKC). Click here to read the original story. [divide] Natalie Lewis is no stranger to complex work. As chief operating officer of Great Jobs KC, she oversees programs that connect thousands of Kansas Citians with scholarships, tuition-free job…
Black Feast Week returns to feed restaurants new diners, combat hunger in Kansas City
Opening Black Feast Week — designed to promote Black-owned restaurants, chefs, and culinary creativity — by feeding 150 single Black mothers for free was an intentional act of community care, said Joshua “JT” Taylor. “We’ve always tried to prioritize helping people who are most marginalized,” said Taylor, senior content producer and chief administrative officer at…