Mac Properties plans four-corner food startup village at Armour and Troost

October 18, 2017  |  Tommy Felts

Mac Properties’ Kansas City arm wants to turn a “sleepy intersection” on Troost into a four-corner incubator for thriving residential and restaurant activity.

The vision is to create a “food startup village” as the foundation of the development, which would bring 400 new market rate apartments to Armour Boulevard and Troost, said Peter Cassel, director of community development at Mac Properties.

“For us, the most critical, transformative component is the opportunity to build approximately 20,000 to 30,000 square feet of retail at the ground floor, which is really about creating a new place where Kansas City could come to eat and play,” he said.

Set to open in summer 2019, the project is still in the schematic design phase, but Mac Properties is planning for a series of small-shop retail sites where the developer could build out the spaces to lower the costs of entry for food, beverage and other startups, Cassel said. The idea is to get new businesses started by reducing upfront costs, he said.

“This could be an area where people from east and west of Troost come to gather together,” he said. “Troost has been such a dividing line that we’d like to see it as a gathering place — not only getting local neighborhood people to come, but also thinking of it as a citywide destination, like some of the bars and restaurants in the Crossroads or Martini Corner have been.”

[pullquote]

Check out the rest of Startland’s six-part series on new development on Troost Avenue, a historic racial and economic barrier in Kansas City.

Part I: Transforming Troost
Part II: Troost Coalition
Part III: Wonder lofts
Part IV: Back to Troost
Part VI: Troost Collective

[/pullquote]

Ideally, the development would feature eight to 10 startup restaurants that could use the space to test and prove out their concepts before potentially growing large enough to move to full-sized restaurant spaces elsewhere, Cassel said.

“As young people come to the city, we think this node at Armour and Troost could be a really important starting place for many of them,” he said.

The project is an extension of Mac Properties’ existing efforts along Armour, which already have seen the development 2,000 apartments in about 30 buildings between Broadway and Troost, Cassel said.

Knowing the intersection of Armour and Troost is a vital node for development along the corridor, members of the Troost Coalition — which crafted a zoning overlay for the area and has some regulatory oversight for development — were thrilled when they learned Mac Properties planned to develop all four corners, said founding member Cathryn Simmons.

“You could’ve knocked most of us over with a feather,” Simmons said. “But we had to say, ‘Because we love it doesn’t mean we’re going to give them an inch of ground.'”

Simmons is proud to see a developer with an established Kansas City footprint punching through Troost with an ongoing push east toward the Paseo, she said.

“If you look at what Mac Properties has already done on Armour, they’re on top of it,” she said. “They don’t let anything go to chance, so that makes us feel good.”

[divide]

Check out the rest of Startland’s six-part series on new development on Troost Avenue, a historic racial and economic barrier in Kansas City.

Part I: Transforming Troost
Part II: Troost Coalition
Part III: Wonder lofts
Part IV: Back to Troost
Part VI: Troost Collective

Tagged , , , , ,
Featured Business
    Featured Founder
      [adinserter block="4"]

      2017 Startups to Watch

        stats here

        Related Posts on Startland News

        Check out the entrepreneur winners of this library pitch competition (and beyond-the-shelf resources)

        By Tommy Felts | September 27, 2025

        Overwhelmed and excited to make a bigger impact, Rasheedah Villarreal expressed joy and gratitude Thursday after her name was announced as the top winner among a wide-ranging catalog of entrepreneurs pitching for cash prizes, community support, and serious momentum. Her business, Social Emotional Yoga with Mrs. V, also earned “Crowd Favorite” honors, sending the founder…

        Controlled Burn: BoysGrow sets the table for fire-infused meal sparked by farm’s teen entrepreneurs, KC chefs

        By Tommy Felts | September 26, 2025

        A live fire culinary event at the BoysGrow farm in south Kansas City is a dream come true for John Gordon, he shared, detailing plans for a fundraiser that harvests an immersive and unforgettable dining experience from the teen-focused ag entrepreneurship program. The one-night-only “Controlled Burn” heats up Oct. 5 at the 10-acre farm where…

        BeVel’s edge on Troost: Scaling culture alongside barbershop’s executive clean up

        By Tommy Felts | September 26, 2025

        A young Casie Murff jumped from cutting lawns to shaping lines, but it wasn’t until decades later — after embracing support from groups like The Porter House KC, Kansas City G.I.F.T. and a resurgent Troost business community — that the entrepreneur’s vision truly started buzzing. “Sometimes as entrepreneurs, you need that reassurance,” Murff, founder of…

        Photos: Founders plug into vibrant Startup Crawl energy as Startland celebrates decade of storytelling

        By Tommy Felts | September 24, 2025

        Startland News’ one-night, rolling innovation showcase Friday served as a launch for select founders — capitalizing on a crowd of 500-plus Startup Crawl participants to bring their emerging companies into the Kansas City spotlight, one conversation at a time. “I love that we got to share Portrayals XR with Kansas City first,” said Tricia Keightley,…