Local weight lifting tech firm Rack Performance lands $250K

A Lenexa-based tech company is racking up investment capital to further develop its weight room management software.

Rack Performance recently raised $250,000 from local, private investors that will help the company advance the second version of its software.

Rack Performance built a web-based, weight room and group fitness platform to help coaches and trainers efficiently manage their teams while exercising. The platform’s audio-visual timers help team members quickly transition between exercises, giving such information as the time to spend on an exercise, how to do it and when to change exercises.

“As a high school coach, you’re one person managing up to 60 people at potentially 20 stations,” Rack CEO Matt Sellers said. “You’re spending most of your time being a tempo manager, and not teaching technique or motivating. Our goal is to let you focus more on communicating with athletes, motivating them and teaching technique. ”

Founded in 2013, Rack performance now has six full-time employees and is planning a product update with its new investment capital. Sellers said that most of his clientele is located in Kansas and Missouri, but has expanded across the nation.

A former football coach, Sellers said that strength trainers have offered him positive feedback on how it affects their ability to manage team members.

“The overwhelming censuses is that once they used it they don’t want to go back,” Sellers said. “It’s a career extender and it gives them more energy in the weight room to be able to focus on teaching and motivating instead of everyday just being a time keeper.”