She came to Kansas seeing a land of opportunity; now her just-launched bookstore opens doors for Black creatives
December 6, 2024 | Taylor Wilmore
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro.
[divide]
WICHITA — Latasha N. Eley Kelly’s new storefront not only combines her love of books, education, and supporting local creatives, she said; Left on Read also serves as a unique community space that brings representation to Wichita’s literary scene.
The business’ logo even includes the tagline, Home of The Millennial Black Professor, TMBP Media, a nod to a broader vision from Kelly, also known as “Dr. Tasha.”
“The bookstore is an umbrella for all my work,” she said, which includes podcasting, workshops, and community programming that will launch from the space in January.
Her podcast, Black in One Piece, where she spotlights Black professionals every month in the space, is a central focus, as well as live performances and author-centered events.
Click here to follow Left on Read on Instagram.
Creatives come first
Kelly is especially passionate about spotlighting Black authors, she said. Due to a call to action on social media, she now has 11 independent Black authors participating in Left on Read’s consignment program with their books.
“Usually it’s a 60/40 split, but I’m doing 65/35 so authors keep more of their profit,” Kelly said. “I wanted to make it equitable for them while still running a business.”
Left on Read offers a premium plan that includes additional social media promotion and two hours for events like book signings, she noted.
The bookstore also showcases local Black artistry.
Kelly collaborated with artist Kynnedy Moore to create a mural for the space.
“I saw her paintings on Facebook and knew I had to hire her,” she said. “It’s about creating opportunities and exposure.”
Turning a page
Kelly transitioned to full-time entrepreneurship in October 2023 after a decade in federal student aid and higher education roles. Moving to Kansas from Virginia to be with her husband opened doors she hadn’t anticipated, she said.
“I always say it’s one of the best decisions I’ve made because there is a lot of opportunity out here,” said Kelly.
However, her experience with a toxic work environment catalyzed her pivot to entrepreneurship.
“I knew my mental health was suffering,” she said. “Something had to give.”
Through a Wichita-based retail incubator program, The Garages, Kelly pitched her bookstore concept. Though she ultimately didn’t join the program, she secured an independent space through a partnership with a board member.
By August, she had the keys to her new space.
Building a community hub
Beyond books, Left on Read is a growing hub for connection and creativity, Kelly described. Through partnerships with organizations like Create Campaign – Spark Community Business Academy she hopes to create opportunities for underrepresented voices in Wichita.
In addition to grants, Kelly launched a successful crowdfunding campaign — the 1130 Campaign — encouraging supporters to donate $11.30 or more.
“We exceeded our goal of $1,130 by Nov. 30,” she said with excitement.
With Left on Read now open, Kelly is determined to make it a staple in the Wichita community, providing a platform for Black authors, artists, and creatives to shine.
Kansas has turned out to be one of the best decisions I’ve ever made,” she said. “There’s so much opportunity here, and Left on Read is just the beginning.”
[divide]
This story is made possible by Entrepreneurial Growth Ventures.
Entrepreneurial Growth Ventures (EGV) is a business unit of NetWork Kansas supporting innovative, high-growth entrepreneurs in the State of Kansas. NetWork Kansas promotes an entrepreneurial environment by connecting entrepreneurs and small business owners with the expertise, education and economic resources they need to succeed.
2024 Startups to Watch
stats here
Related Posts on Startland News
Call for Heartists: Sprawling sculpture project needs storytellers willing to open portal to KC’s soul
When the Parade of Hearts returns in April 2026, as many as 150 pieces of Kansas City’s story will be scattered across the metro — offering a summer-long scavenger hunt of the region’s identity for hometown fans and World Cup revelers alike. “The Parade of Hearts is more than public art — it’s a catalyst…
KCMO sets aside $1.4M to get small biz, artists in the front door before World Cup arrives
A city-led and funded effort to fill vacant storefronts in downtown Kansas City ahead of the 2026 FIFA World Cup is still taking shape, officials said this week, noting that crafting the infrastructure for the program alongside private property owners is expected to extend through the summer. “The World Cup is just the beginning of…
Former Drunken Fish space spinning coastal VIP remix with DJ Kygo’s Palm Tree Club KC
Palm Tree Club recently debuted in hot spots Orlando, Miami and Las Vegas. Now it’s coming to Kansas City. Described as a “global lifestyle, entertainment and hospitality platform” — think caviar martinis, A5 Wagyu dumplings, VIP lounges, premium bottle service, DJs and open-air rooftop — Palm Tree Club Kansas City plans a fall opening in…
Topeka’s new community-built innovation incubator turns soil; leaders eager to show the world what grows
TOPEKA — It’s not just about breaking new ground in the state’s capital, said Neal Spencer; the Link Innovation Labs project’s global reach serves as “a foundation for growth, impact, and the future of our great city.” “It’ll be a hub for ideas, connection and opportunity — a place where startups launch, collaborators spark, and…




