LED Rabbit tech enhances training for track athletes

May 16, 2017  |  Meghan LeVota

A new Lenexa-based tech firm aims to make training for track and field athletes more precise.

Founded in 2015, LED Rabbit is an electronic pacing system that can attach to or overlay any track. The product uses LED lighting to move a marker around a track, offering runners an indicator of what their pace needs to be.

“Coaches typically go through lot of pain developing specific work outs and they use a stopwatch to make sure athletes are on the correct pace,”  said Barry Vonada, founder of LED Rabbit. “With LED Rabbit, a coach could be in his office before practice starts, program a complete workout within our mobile application, and then launch the workout. The system takes care of the rest.”

With expertise in LED lighting, sales and engineering, Vonada said the idea came after talks with his daughter, who is a collegiate track and field athlete.

“One of her coaches came to her and was telling her about all the problems they have with training,” Vonada said. “I thought to would be nice to add some LED technology. Any technology in general would be better than a stopwatch and yelling ‘start and stop.’”

After previously trying to secure a patent, Vonada discovered that a similar technology was already being used by Italy-based Indico Technologies. On Friday, LED Rabbit announced that it gained exclusive license to use the technology.

Vonada said that he is relieved to have reached an agreement with Indico Technologies.

“By securing the patent and technology rights, we can now focus our energy on launching The LED Rabbit into the North American market,” Vonada said. “The expertise that our two companies share in LED Lighting Systems coupled with our passion for sports will spawn many new developments in the future.”

The tech will hit the market this fall, targeting high school and collegiate teams. Vonada said he’s focused on securing funding to hire a team and manufacturing the product.

He is confident that, with the help of the Kansas City community, LED Rabbit has a bright future.

“I’ve started to get in a lot of exciting conversations and getting to know people in Kansas City’s startup community,” Vonada said. “It has been really cool for me because I’ve lived in the area forever and I love that the community is really embracing tech startups.”

Watch a video of the LED Rabbit in action below.

Tagged
Featured Business
    Featured Founder
      [adinserter block="4"]

      2017 Startups to Watch

        stats here

        Related Posts on Startland News

        This AI keyboard can write your next email with the push of just one button; its creator says it could revolutionize workplaces

        By Tommy Felts | October 28, 2025

        Hardware — not just software — should be at the forefront of the AI’s future, Jerry Hsu shared. After the successful release of its GPT-powered AI mouse, Jethro V1, in late 2024, Overland Park-based Virtusx — which is revolutionizing workplaces through integrating hardware and software to make AI-driving products more accessible and user-friendly — has…

        Alexa, show me the winners: Storytailor leads Pure Pitch Rally prize tally ahead of tech launch

        By Tommy Felts | October 28, 2025

        Storytailor’s marquee Pure Pitch Rally win comes at the perfect time for the Kansas City startup, its founders said. They’re preparing to roll out a new immersive storytelling platform through a partnership with Amazon’s Alexa+ next year — a move expected to bring their tech to more than 200 million Prime users. “It’s the most…

        LISTEN: How the Midwest opened this German agtech company’s eyes to opportunity in the US

        By Tommy Felts | October 27, 2025

        On this episode of our 12-part Plug and Play Topeka podcast series, we connect with Débora Moretti, co-CEO of NutriSen — a Berlin-based agtech startup building real-time molecular sensors to measure nutrient concentrations in plants directly on the field. Moretti shares how her team, alongside co-founder Tobias Vöpel, is merging biosensor technology, data-driven insights and…

        Crossing lanes: KC Streetcar collaborators back aboard for expansion, dropping new merch, anthem

        By Tommy Felts | October 24, 2025

        Opening the extended KC Streetcar line Friday completes a loop for creatives whose collaborations with the popular public transit system first emerged nearly a decade ago along Main Street — a time when Kansas City’s surging vibrancy helped curb streetcar doubters. “For us, it’s always been about representing Kansas City — the people, the culture,…