Kelce Jam returning to KC in May with Lil Wayne, Diplo, 2Chainz (plus Takis and Uncrustables)

Travis Kelce’s celebration of the Kansas City Chiefs’ back-to-back Super Bowl championships not only flexes the star tight end’s pull with top-tier artists, but showcases his ability to attract major brand deals.

Kelce Jam returns Saturday, May 18 to Azura Amphitheater in Bonner Springs, Kansas, with musical performances personally curated by the three-time Super Bowl Champion. The festival’s lineup is headlined by Grammy Award-winner Lil Wayne, global superstar DJ Diplo, and rapper 2Chainz — and expected to bring Kelce’s “over-the-top personality to life like never before.”

“Kansas City, Kelce Jam is back, baby!” Kelce said in a press release, teasing a fan-focused “ultimate day of music, food, and an electric experience celebrating Kansas City.”

Festival ticket presales open at 10 a.m. Friday, April 5. Click here for more details on ticketing.

With tickets starting at just $50, the seven-hour 2024 music festival experience is expected to run from 5 p.m. to 12 a.m. May 18 and attract 20,000 fans.

Through a partnership with Cash App and Visa, Cash App Card holders will have first access to tickets for 24 hours beginning on Thursday, April 4.

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“Last year’s sold-out event, which included Kelce’s viral spike of the Lombardi trophy and an on-stage performance alongside Machine Gun Kelly, was one of the most exciting entertainment events in the history of Kansas City,” organizers said.

Travis Kelce carries the Lombardi trophy on stage during the 2023 Kelce Jam at Azura Amphitheater; photo courtesy of Kelce Jam

New for this year: Kelce Jam will be livestreamed globally across Kelce’s and Kelce Jam’s social channels — thanks to a partnership with snack brand Takis.

Other brand-infused experiences at the festival include:

• The Uncrustival — Uncrustables is creating an homage to Travis’ favorite peanut butter and jelly sandwich: oversized carnival games, samples of the signature product, and “a whole lot of tasty memories.”
• Travis Kelce’s Backyard BBQ — Kelce Jam presenting sponsor Jim Beam, the world’s No. 1 bourbon, leads an oversized BBQ activation that will bring fans together “to enjoy the best KC BBQ and delectable custom Jim Beam cocktails all in one place.”
• Chicken Eating Contest — Co-hosted by Kelce and Wingstop — the “Official Wing” of Kelce Jam 2024 — the competition is expected to include free hand-sauced-and-tossed chicken wings and Wingstop’s iconic house-made ranch for “as many fans as possible.”
• Merchants Row — Uber Eats is presenting an all-new lineup of entrepreneur offerings where Kelce Jam attendees will be able to get “almost all their festival essentials from local restaurants and a national convenience store.”
• UnbeLEEvable Photo Op and Kelce Jam Merchandise Pop-Up — The Kansas-born brand Lee denim brand will help fans stitch together new memories with an on-site experiential retail showcase.

Kelce Jam festival goers who use the Hilton Honors Experiences platform also will have an exclusive opportunity to participate in The Ultimate Travis Kelce Jam Experience with Travis Kelce, which includes a meet and greet, plus photo opportunity with Kelce, a chance to compete head-to-head against the Chiefs star in a football toss, exclusive Kelce Jam merch, Kelce-signed memorabilia and VIP access to the Kelce Jam. Members can also bid on 11 additional VIP Access and General Access packages to attend Kelce Jam.

Other brand partners include tequila maker Casa Azul, Accelerator Active Energy, ZenWTR, and Illicit Gardens.

The festival is a partnership between Kelce and Medium Rare, a sports-entertainment events, experiential, and management company.

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