Enjoy the college life experience? Homeroom invites you to KC’s new coliving concept
September 12, 2018 | Elyssa Bezner
Homeroom is a coliving experience that takes you back to your dorm room days, said Johnny Wolff.
“I think everyone looks back with really fond memories of living with really good friends in college in a house. The coliving experience is about taking that shared roommate situation and kind of curating it at Homeroom,” said the company’s founder.

Johnny Wolff
Homeroom homes come equipped with maid and lawn services, a community manager, and new furniture. Residents can also expect community events come October, Wolff said.
All homes in the Homeroom community are co-ed, usually made up of five to six roommates, depending on the house, he added.
To date, the four-month old company has acquired three homes across the greater KC area, said Wolff. Demand from homeowners who would prefer to lease their homes to a company, like Homeroom, as opposed to renting them out to individuals is growing, he added.
“We had to say ‘no’ to a couple homeowners since we can’t take on more than three at once until we hire additional team members,” he explained.
With a decade of real estate experience under his belt, Wolff went from signing leases with landlords and operating homes he lived in with roommates in San Francisco, to buying homes and renting out rooms in Austin, he said.
After spending a couple months doing market research on real estate appreciation over the next five to 10 years, he began Homeroom in Kansas City to balance his portfolio and look for better cash flow, Wolff added.

Homeroom is currently recruiting roommates by putting ads on Facebook and Craiglist, then combing through applicants with an extensive interview process, ending with credit and background checks, said Wolff.
Though Homeroom markets to millennials, all entrepreneurs and hustlers are welcome to apply, he added.
“We’re really targeting working professionals that we think would have a personality that fits, that seem like they’re personable and respectful, that would be good roommates,” he said.
The goal for Homeroom going forward, is to launch four houses per month, starting in September, said Wolff, as well as working on the website and exploring an app extension.
“We’re eventually going to evolve to something much bigger,” he said.
By the end of 2018, Homeroom hopes to operate 10, then 50 by 2019, to 1,000 homes across 12 Midwestern markets by 2020, added Wolff.
“As we grow, we’ll allow roommate members to easily transfer between locations throughout our network with 30 days notice,” he said.
2018 Startups to Watch
stats here
Related Posts on Startland News
Kittrell: 5 frustrations for non-technical founders
You’ve got a great idea for an app — the kind that keeps you up at night. But you’ve never worked on a software project before and have no idea what you’re in for. Sound familiar? Here’s a list of common frustrations I see from my non-technical clients. 1. Scope creep No, it’s not a…
Gallery: Lean Lab fellows set to disrupt KC education
Already improving education for about 2,400 area students, the Lean Lab recently set loose another group of innovators hoping to transform Kansas City education. The Kansas City-based education innovation incubator on Friday held its Launch Day, the culminating event of its incubator fellowship. The incubator conducted a five-week ideation program that assisted 10 fellows building…
Applications open for Missouri tech funding
Ready your typing fingers, entrepreneurs. The Missouri Technology Corporation recently opened applications for its IDEA Fund, a program that will match other capital investments in high-growth tech companies. The MTC, a public-private organization that makes investments in Missouri tech companies, is currently accepting applications for four of its IDEA programs, three of which are tailored…
DataLocker acquisition to boost encryption offerings
Overland Park-based data security firm DataLocker recently acquired a Swedish tech firm that will expand its encryption technologies. DataLocker on Tuesday announced the acquisition of BlockMaster, a USB security tech company, for an undisclosed amount. The deal will augment DataLocker’s encryption management platform that allows its clients to track the use and location of sensitive…