KC tech firm’s video app records $600K
July 14, 2015 | Bobby Burch
A local tech firm is planning to accelerate development of its mobile video application thanks to some new funding.
Laura Steward
Kansas City-based Digital Legacy landed $600,000 in May to fund the creation of its “VideoFizz” app, which allows a group of users to collaborate on a personalized video message for birthdays, anniversaries and other special events. Missouri Technology Corporation offered $200,000 in a matching grant in the round, which also included a Kansas City angel investor and other private investors.
Digital Legacy CEO Laura Steward said the app is a new approach for the company that’s been quickly gaining traction.
“It really fills a gap right now,” Steward said. “People want to do something personalized and creative but they don’t have a lot of time. We’ve reduced ourselves to just saying ‘happy birthday’ on Facebook, and this is so much more fun and just as easy to do.”
After downloading Video Fizz, a user may pay to create a collaborative video and send an invitation to others to record themselves. After users submit their respective videos, Video Fizz combines them and allows the purchaser to arrange clips and apply one of 16 themes.
The videos are used for such events as birthdays, anniversaries, weddings, graduations and others. Steward said that the Video Fizz app will be available on iOS and Android devices in September.
“This is a very simple way to give something personal through technology,” she said. “People get so creative with them. There’s no way to take your personality out of it.”
Digital Legacy previously focused its efforts on LiveOn, a social media platform that allows you to digitize media and create digital time capsules. While it still offers the services, the company will be focusing more on Video Fizz.
Previously an executive in the genetics industry, Steward currently is in the Pipeline Entrepreneurial Fellowship program, which taps the experience and network of powerful entrepreneurs in the region. She said the program has been invaluable to Digital Legacy, particularly as its focus has shifted.
“If I hadn’t had Pipeline I probably wouldn’t have figured this out,” Steward said. “This (change in focus) really came from a market validation exercise that we did in the fellowship program. … If I hadn’t had that program I could’ve spent two years trying to figure out what people wanted.”
To learn more about Video Fizz, click here.
2015 Startups to Watch
stats here
Related Posts on Startland News
A St. Joe CEO handed him a franchise after graduation; two years later, the risk is paying off
Spencer Engelman’s expectations for his post-college career were shredded by an offer he couldn’t refuse. The Northwest Missouri State University graduate was awarded a business of his own — minus the franchise fee — by a veteran entrepreneur who had visited one of his classes. “It’s a crazy opportunity,” said Engelman, who now operates a DocuLock…
What a catch: Kansas City fandom creates custom appeal for taco-loving cartoonist vibe
Drawing from Kansas City’s spotlight moments — whether trendy and new or iconic and timeless — W. Dave Keith balances a quirky aesthetic with a practical focus on what will actually sell. “I’ve slowly learned that if I want to make money off this business, I need to make stuff that people want to buy,”…
Power through purpose: How a winding journey led this eco devo steward to deep-rooted impact
Editor’s note: The following story was written and first published by the Economic Development Corporation of Kansas City, Missouri (EDCKC). Click here to read the original story. [divide] Going behind the scenes of CCED with the people who make it happen Some people are drawn to city-building because of the bricks and steel, the architecture, the skyline, the…
Missouri’s weapon in the AI race with China: KC tech companies, says GOP lawmaker
As artificial intelligence reshapes the way Kansas City works, civic and elected leaders want to ensure small businesses and the region’s tech community have seats at the table. Federal regulation could help, said Eric Schmitt. “For me, [it’s about] making sure that the big tech companies don’t block out a lot of the innovators, say…