Startup Little Hoots working with Today Show, Huffington Post
June 4, 2015 | Bobby Burch
Kansas City-based Little Hoots has scored two high-profile partnerships that are scoring its memory-saving app thousands of additional downloads.
The tech firm is working with the Today Show and the Huffington Post to provide snippets from its 
memory-keeping platform that captures youngsters’ memorable quotations to share with friends and family.
“Whenever they publish one of these Little Hoots articles we see anywhere from 1,000 to 10,000 new downloads,” Little Hoots CEO Lacey Ellis said of Huffington Post and the Today Show. “It’s been great for awareness.”
Now available on iOS platforms, the Little Hoots app allows parents to memorialize their kiddos’ quotes, create a “memory tile” for it and then share the comment on Facebook or Instagram. More than 31,000 people have downloaded the app, Ellis said, and family members create up to 500 tiles per day on the platform.
The Today Show most recently featured Little Hoots, sharing such quotations as “Mom, my teeth were born to eat candy,” and “I wish I didn’t have to be born by you guys hugging naked.” Ellis said that Huffington Post Parents will sporadically display Little Hoots’ quotes in blog posts and other feature pieces.
The Little Hoots team is now raising funds to launch an Android version of its app, but it’s already encountering some local hurdles, Ellis said. She said that there’s a gap in Kansas City for the type of investment — seed capital — that Little Hoots needs to grow. The challenges are forcing the company to look for funds outside the Kansas City area.
“We’ve already made connections in Silicon Valley because the people we’ve talked to there seem to understand what we’re doing,” Ellis said. “They’re not as focused on revenue, but rather how we’re getting users and responding to a problem. They can see that vision more than anyone we’ve talked to (in Kansas City,) which is unfortunate because we really want it to be a Kansas City story.”
To learn more on Little Hoots, check out its platform here.
Featured Business
2015 Startups to Watch
stats here
Related Posts on Startland News
E-Scholars rebrands, extending Regnier legacy deeper into influential UMKC accelerator
E-Scholars — the University of Missouri-Kansas City’s flagship accelerator program — isn’t going anywhere, Alex Matlack shared, but it is getting a rebrand. After listening to feedback from alumni, mentors, and community members, the program formally known as Entrepreneurship Scholars is now the Regnier Venture Accelerator, joining the likes of the Regnier Venture Creation Challenge…
Plaza-based beauty influencer draws upon her own experience to launch signature brow line
Bella Jimenez built a real-life following in the local beauty industry, perfecting brows across Kansas City for eight years (four on the Country Club Plaza). But with that influence, she realized, came a responsibility to be authentic and honest about brands — ultimately creating her own line of brow products. “I wanted a professional line from…
KC Bier Co’s immersive biergarten set to open in Lenexa before thirsty World Cup visitors arrive
A popular Kansas City brewery officially broke ground Friday on a highly anticipated, border-hopping expansion that will bring one of the nation’s largest authentic Bavarian-style biergartens to Johnson County. “This project has been a long time coming,” said Camille Christie, Vice President of Development and Leasing at West Star Development, which is adding KC Bier…