Startup Little Hoots working with Today Show, Huffington Post
June 4, 2015 | Bobby Burch
Kansas City-based Little Hoots has scored two high-profile partnerships that are scoring its memory-saving app thousands of additional downloads.
The tech firm is working with the Today Show and the Huffington Post to provide snippets from its 
memory-keeping platform that captures youngsters’ memorable quotations to share with friends and family.
“Whenever they publish one of these Little Hoots articles we see anywhere from 1,000 to 10,000 new downloads,” Little Hoots CEO Lacey Ellis said of Huffington Post and the Today Show. “It’s been great for awareness.”
Now available on iOS platforms, the Little Hoots app allows parents to memorialize their kiddos’ quotes, create a “memory tile” for it and then share the comment on Facebook or Instagram. More than 31,000 people have downloaded the app, Ellis said, and family members create up to 500 tiles per day on the platform.
The Today Show most recently featured Little Hoots, sharing such quotations as “Mom, my teeth were born to eat candy,” and “I wish I didn’t have to be born by you guys hugging naked.” Ellis said that Huffington Post Parents will sporadically display Little Hoots’ quotes in blog posts and other feature pieces.
The Little Hoots team is now raising funds to launch an Android version of its app, but it’s already encountering some local hurdles, Ellis said. She said that there’s a gap in Kansas City for the type of investment — seed capital — that Little Hoots needs to grow. The challenges are forcing the company to look for funds outside the Kansas City area.
“We’ve already made connections in Silicon Valley because the people we’ve talked to there seem to understand what we’re doing,” Ellis said. “They’re not as focused on revenue, but rather how we’re getting users and responding to a problem. They can see that vision more than anyone we’ve talked to (in Kansas City,) which is unfortunate because we really want it to be a Kansas City story.”
To learn more on Little Hoots, check out its platform here.
Featured Business
2015 Startups to Watch
stats here
Related Posts on Startland News
Fresh in the tin: Crossroads cafe targets TikTok generation for laid-back canned seafood cuisine
A new venue specializing in “sangria, tins and snacks” pairs viral tastes with inspiration from a classic culinary voice, said longtime Kansas City restaurateur Shawn McClenny, whose Crossroads “taverna” is expected to open by mid-November. “It will be more of a Spanish cafe, very informal, no reservations,” said McClenny, describing the future Lilico’s Taverna slated…
Lula bets on responsible growth to hit profitability; why the startup’s most valuable property is room to scale
Lula opened 2025 by announcing a hefty funding round; the momentum has only continued to build, founder Bo Lais shared. On top of its $28 million Series A round in early February, the Kansas City-based proptech startup expanded to more than 50 markets nationwide and had eight straight months of record gross merchandise value and…
World Cup hosts launch KC Game Plan for entrepreneurs; heat map, cultural insights on global visitors warming up next
Kansas City boasts no better roster of ambassadors than the region’s small business owners, said Tracy Whelpley, announcing a new KC2026 “Game Plan” for entrepreneurs who are eager to put cleats to streets ahead of the incoming FIFA World Cup. “There’s so many entrepreneurial people out there and they really represent what our community is…
Just funded: Trio of startups join Digital Sandbox KC, emerging onto competitive innovation scene
Not only will proof-of-concept funding from one of Kansas City’s most pivotal startup supporters help CEO Gharib Gharibi rapidly iterate development of his company, the Archia founder said; Digital Sandbox KC connects him to a thriving local tech ecosystem at a crucial inflection point for his artificial intelligence-based solutions. “We are excited to leverage both…