Startup Little Hoots working with Today Show, Huffington Post
June 4, 2015 | Bobby Burch
Kansas City-based Little Hoots has scored two high-profile partnerships that are scoring its memory-saving app thousands of additional downloads.
The tech firm is working with the Today Show and the Huffington Post to provide snippets from its 
memory-keeping platform that captures youngsters’ memorable quotations to share with friends and family.
“Whenever they publish one of these Little Hoots articles we see anywhere from 1,000 to 10,000 new downloads,” Little Hoots CEO Lacey Ellis said of Huffington Post and the Today Show. “It’s been great for awareness.”
Now available on iOS platforms, the Little Hoots app allows parents to memorialize their kiddos’ quotes, create a “memory tile” for it and then share the comment on Facebook or Instagram. More than 31,000 people have downloaded the app, Ellis said, and family members create up to 500 tiles per day on the platform.
The Today Show most recently featured Little Hoots, sharing such quotations as “Mom, my teeth were born to eat candy,” and “I wish I didn’t have to be born by you guys hugging naked.” Ellis said that Huffington Post Parents will sporadically display Little Hoots’ quotes in blog posts and other feature pieces.
The Little Hoots team is now raising funds to launch an Android version of its app, but it’s already encountering some local hurdles, Ellis said. She said that there’s a gap in Kansas City for the type of investment — seed capital — that Little Hoots needs to grow. The challenges are forcing the company to look for funds outside the Kansas City area.
“We’ve already made connections in Silicon Valley because the people we’ve talked to there seem to understand what we’re doing,” Ellis said. “They’re not as focused on revenue, but rather how we’re getting users and responding to a problem. They can see that vision more than anyone we’ve talked to (in Kansas City,) which is unfortunate because we really want it to be a Kansas City story.”
To learn more on Little Hoots, check out its platform here.
Featured Business
2015 Startups to Watch
stats here
Related Posts on Startland News
KC joins White House in “Startup in a Day” effort
Kansas City has joined a national effort to streamline the process of registering and licensing a new business for entrepreneurs. The City of Fountains has pledged to the White House and Small Business Administration to make launching a business an easier process via the “Startup in a Day” initiative. “Navigating the maze of licensing and…
KC entrepreneurs talk funding, advice over breakfast
It can be tough for young, growing companies to find funding in Kansas City, but it’s not impossible. That was one of the takeaways from Thinking Bigger Business’ BIG Breakfast on June 11 at the Kauffman Foundation. The quarterly breakfast features stories and insights from four local entrepreneurs, many of whom have appeared in recent…
RECAP: 1 Million Cups features MotaVera and YouSpin
Kansas City’s 1 Million Cups event was on display this week with a full room and a camera crew on hand, recording content for an upcoming website update. The two featured startups — MotaVera and YouSpin — rose to the challenge of the added pressure, and introduced attendees to their respective startups. First to present…
KC luxury watch startup, Niall lands in Tivol stores
Luxury timepiece-maker Niall will soon be selling its watches with one of Kansas City’s most prestigious jewelers. The Kansas City-based watchmaker will start selling its timepieces at two Kansas City Tivol stores on June 18, offering it both exposure and validation, Niall CEO Mike Wilson said. Tivol is the company’s first major retailer, Wilson said.…