Startup Little Hoots working with Today Show, Huffington Post
June 4, 2015 | Bobby Burch
Kansas City-based Little Hoots has scored two high-profile partnerships that are scoring its memory-saving app thousands of additional downloads.
The tech firm is working with the Today Show and the Huffington Post to provide snippets from its 
memory-keeping platform that captures youngsters’ memorable quotations to share with friends and family.
“Whenever they publish one of these Little Hoots articles we see anywhere from 1,000 to 10,000 new downloads,” Little Hoots CEO Lacey Ellis said of Huffington Post and the Today Show. “It’s been great for awareness.”
Now available on iOS platforms, the Little Hoots app allows parents to memorialize their kiddos’ quotes, create a “memory tile” for it and then share the comment on Facebook or Instagram. More than 31,000 people have downloaded the app, Ellis said, and family members create up to 500 tiles per day on the platform.
The Today Show most recently featured Little Hoots, sharing such quotations as “Mom, my teeth were born to eat candy,” and “I wish I didn’t have to be born by you guys hugging naked.” Ellis said that Huffington Post Parents will sporadically display Little Hoots’ quotes in blog posts and other feature pieces.
The Little Hoots team is now raising funds to launch an Android version of its app, but it’s already encountering some local hurdles, Ellis said. She said that there’s a gap in Kansas City for the type of investment — seed capital — that Little Hoots needs to grow. The challenges are forcing the company to look for funds outside the Kansas City area.
“We’ve already made connections in Silicon Valley because the people we’ve talked to there seem to understand what we’re doing,” Ellis said. “They’re not as focused on revenue, but rather how we’re getting users and responding to a problem. They can see that vision more than anyone we’ve talked to (in Kansas City,) which is unfortunate because we really want it to be a Kansas City story.”
To learn more on Little Hoots, check out its platform here.
Featured Business
2015 Startups to Watch
stats here
Related Posts on Startland News
Developer conference hopes to boost KC’s tech profile
A group of local tech talent is banding together to bring global exposure to Kansas City’s tech scene. Set to kick off Wednesday, the two-day Kansas City Developer Conference hopes to engage techies with all aspects of software development. In addition to connecting developers, the seventh-annual conference aspires for a bigger mission: to put KC…
Blooom makes national TV debut
Overland Park-based financial tech firm Blooom hopes to seed new growth opportunities after a recent national TV appearance. Blooom CEO Chris Costello and President Greg Smith hopped onto Fox Business Tuesday to discuss 401(k) management and their company, which created an online 401(k) management tool that’s seen solid early traction. The tool uses a flower in various…
KC tech firms respond to ‘bleak’ millennial voter turnout
A meager millennial voter turnout in Kansas City’s recent municipal elections is compelling local organizations to combat apathy with technology. More Kansas Citians 90 and older cast ballots in the City of Fountain’s 2014 municipal elections than voters under 30, according to a study by Kansas City-based civic engagement company mySidewalk. A paltry 0.7 percent…
Lean Lab announces new, mature fellowship class
The Lean Lab, an education innovation incubator, announced its second cohort of fellows who hope to bring meaningful change to Kansas City education. In the 2015 class, 10 fellows with seven solutions for Kansas City’s urban education will be participating in the Lean Lab’s summer program. Fellows arrive at the program with ideas in various…