Startup Little Hoots working with Today Show, Huffington Post
June 4, 2015 | Bobby Burch
Kansas City-based Little Hoots has scored two high-profile partnerships that are scoring its memory-saving app thousands of additional downloads.
The tech firm is working with the Today Show and the Huffington Post to provide snippets from its 
memory-keeping platform that captures youngsters’ memorable quotations to share with friends and family.
“Whenever they publish one of these Little Hoots articles we see anywhere from 1,000 to 10,000 new downloads,” Little Hoots CEO Lacey Ellis said of Huffington Post and the Today Show. “It’s been great for awareness.”
Now available on iOS platforms, the Little Hoots app allows parents to memorialize their kiddos’ quotes, create a “memory tile” for it and then share the comment on Facebook or Instagram. More than 31,000 people have downloaded the app, Ellis said, and family members create up to 500 tiles per day on the platform.
The Today Show most recently featured Little Hoots, sharing such quotations as “Mom, my teeth were born to eat candy,” and “I wish I didn’t have to be born by you guys hugging naked.” Ellis said that Huffington Post Parents will sporadically display Little Hoots’ quotes in blog posts and other feature pieces.
The Little Hoots team is now raising funds to launch an Android version of its app, but it’s already encountering some local hurdles, Ellis said. She said that there’s a gap in Kansas City for the type of investment — seed capital — that Little Hoots needs to grow. The challenges are forcing the company to look for funds outside the Kansas City area.
“We’ve already made connections in Silicon Valley because the people we’ve talked to there seem to understand what we’re doing,” Ellis said. “They’re not as focused on revenue, but rather how we’re getting users and responding to a problem. They can see that vision more than anyone we’ve talked to (in Kansas City,) which is unfortunate because we really want it to be a Kansas City story.”
To learn more on Little Hoots, check out its platform here.
Featured Business
2015 Startups to Watch
stats here
Related Posts on Startland News
Modern Coalition app ‘gamifying’ politics raises $350K
U.S. Congress is doing a lousy job. At least that’s what 78 percent of Americans thought in July, according to Gallup. The research group theorizes that such dissatisfaction is not only resulting in lower voter turnout, but also generally less political engagement — particularly among young people. Kansas City-based Modern Coalition, however, is hoping to…
KC’s startup economy so-so, study says
Kansas City for years has been making waves as an innovative community. Launching and attracting dozens of tech ventures serving a variety of industries, the Kansas City metro’s brand as an entrepreneurial hub continues to grow. But how does it compare to other communities in the U.S.? While focused on St. Louis, a recent report…
New report crowns the ‘Silicon Prairie’ capital
The Windy City was again named the capital of the so-called Silicon Prairie region. Chicago ranked No. 7 in the 2015 Global Startup Ecosystem Ranking, a report compiled by market research firm Compass. The United States dominated the list, which crowned Silicon Valley as No. 1, followed by New York City, Los Angeles and Boston,…
Events Preview: Perfect your pitch, IOTSummitKC
There are a boatload of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter or curious Kansas Citian, we’d recommend these upcoming events for you. WEEKLY EVENT PREVIEW The Angel Series: Pitching to Investors When: July 30 @ 6:00 pm – 8:00 pm Where: Enterprise Center of Johnson County Learn…