Startup Little Hoots working with Today Show, Huffington Post
June 4, 2015 | Bobby Burch
Kansas City-based Little Hoots has scored two high-profile partnerships that are scoring its memory-saving app thousands of additional downloads.
The tech firm is working with the Today Show and the Huffington Post to provide snippets from its 
memory-keeping platform that captures youngsters’ memorable quotations to share with friends and family.
“Whenever they publish one of these Little Hoots articles we see anywhere from 1,000 to 10,000 new downloads,” Little Hoots CEO Lacey Ellis said of Huffington Post and the Today Show. “It’s been great for awareness.”
Now available on iOS platforms, the Little Hoots app allows parents to memorialize their kiddos’ quotes, create a “memory tile” for it and then share the comment on Facebook or Instagram. More than 31,000 people have downloaded the app, Ellis said, and family members create up to 500 tiles per day on the platform.
The Today Show most recently featured Little Hoots, sharing such quotations as “Mom, my teeth were born to eat candy,” and “I wish I didn’t have to be born by you guys hugging naked.” Ellis said that Huffington Post Parents will sporadically display Little Hoots’ quotes in blog posts and other feature pieces.
The Little Hoots team is now raising funds to launch an Android version of its app, but it’s already encountering some local hurdles, Ellis said. She said that there’s a gap in Kansas City for the type of investment — seed capital — that Little Hoots needs to grow. The challenges are forcing the company to look for funds outside the Kansas City area.
“We’ve already made connections in Silicon Valley because the people we’ve talked to there seem to understand what we’re doing,” Ellis said. “They’re not as focused on revenue, but rather how we’re getting users and responding to a problem. They can see that vision more than anyone we’ve talked to (in Kansas City,) which is unfortunate because we really want it to be a Kansas City story.”
To learn more on Little Hoots, check out its platform here.
Featured Business
2015 Startups to Watch
stats here
Related Posts on Startland News
KC firm Handy Camel raising $600K for invention workshop
What do sheep farming and innovation have to do with one another? Quite a lot, if North Kansas City-based Handy Camel is any indication. Since he was a boy, Handy Camel CEO Tom Gray has fostered an innovative ethos, creating a number of doodads to make his work easier as a sheep farmer in New Zealand.…
Rawxies founder: ‘I didn’t give up’ on fundraising in KC
Vegan snack manufacturer Rawxies is en route to closing a funding round that will significantly increase its production. The Kansas City-based company has now raised $512,000 of its seed round, which will boost manufacturing of its raw, vegan snacks by roughly 400 percent. Investors thus far include England’s family, Liz and Brian Kelly, the Women’s…
Meet KC’s Cisco Smart City leaders
Kansas City Mayor Sly James announced on Friday 11 people to serve on the city’s Smart City Advisory Board. With a mixture of corporate, non-profit and civic experience, the board will manage and guide policies for Kansas City’s public-private Smart City project. Announced in the summer of 2014, the project will turn downtown into a…
ClaimKit’s Cheatham: listening scored big business
Adaptability is a cornerstone of launching a successful business. Without that — and a willingness to listen — ClaimKit CEO Chris Cheatham said he would’ve been pursuing a much smaller market with his company’s tech product. ClaimKit, which created a document management system for insurance claims professionals, recently pivoted its model to create a collaborative…