Startup Little Hoots working with Today Show, Huffington Post
June 4, 2015 | Bobby Burch
Kansas City-based Little Hoots has scored two high-profile partnerships that are scoring its memory-saving app thousands of additional downloads.
The tech firm is working with the Today Show and the Huffington Post to provide snippets from its 
memory-keeping platform that captures youngsters’ memorable quotations to share with friends and family.
“Whenever they publish one of these Little Hoots articles we see anywhere from 1,000 to 10,000 new downloads,” Little Hoots CEO Lacey Ellis said of Huffington Post and the Today Show. “It’s been great for awareness.”
Now available on iOS platforms, the Little Hoots app allows parents to memorialize their kiddos’ quotes, create a “memory tile” for it and then share the comment on Facebook or Instagram. More than 31,000 people have downloaded the app, Ellis said, and family members create up to 500 tiles per day on the platform.
The Today Show most recently featured Little Hoots, sharing such quotations as “Mom, my teeth were born to eat candy,” and “I wish I didn’t have to be born by you guys hugging naked.” Ellis said that Huffington Post Parents will sporadically display Little Hoots’ quotes in blog posts and other feature pieces.
The Little Hoots team is now raising funds to launch an Android version of its app, but it’s already encountering some local hurdles, Ellis said. She said that there’s a gap in Kansas City for the type of investment — seed capital — that Little Hoots needs to grow. The challenges are forcing the company to look for funds outside the Kansas City area.
“We’ve already made connections in Silicon Valley because the people we’ve talked to there seem to understand what we’re doing,” Ellis said. “They’re not as focused on revenue, but rather how we’re getting users and responding to a problem. They can see that vision more than anyone we’ve talked to (in Kansas City,) which is unfortunate because we really want it to be a Kansas City story.”
To learn more on Little Hoots, check out its platform here.
Featured Business
2015 Startups to Watch
stats here
Related Posts on Startland News
Blooom wins Kauffman Foundation pitch bout, $10K
Can anything stop Blooom? Continuing its streak of wins and successes, the financial tech firm on Wednesday morning won a national pitch contest at the Ewing Marion Kauffman Foundation. Leawood-based Blooom beat out four other finalists in the inaugural One in a Million pitch contest, which initially drew more than 350 applicants. Blooom survived several…
And then there was one: Blooom the sole local firm left in national pitch contest
Financial tech startup Blooom is the lone Kansas City-area company to advance in the Ewing Marion Kauffman Foundation’s “One in a Million” pitch competition Out of an initial field of more than 350 companies, the Leawood-based firm advanced to the final round of five in the foundation’s pitch contest. The competition, which will conclude the…
Kansas City’s ‘Bean Baron’ brews entrepreneur of the year award
Kansas City’s so-called “Bean Baron” was recently named a top entrepreneur in the region. The University of Missouri-Kansas City Bloch School on Monday dubbed Roasterie founder Danny O’Neill as the Regional Entrepreneur of the Year. O’Neill, who launched the specialty coffee producer in 1993, accepted the award Monday evening as part of a Global Entrepreneurship Week…
Kansas City Startup Weekend crowns new champion LoopLogiq
A whirlwind of a weekend produced a startup champion that hopes to revamp the world of customer relationship management. Kansas City Startup Weekend, a competition in which teams frantically develop and refine a business idea in 54 hours, crowned LoopLogiq as its champion Sunday. The company’s customer relationship management system (CRM) aims to help companies…