Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer
December 20, 2024 | Startland News Staff
A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.
Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.
It launched with two styles — Pale and Amber — with additional styles currently in planning.
“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”
The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.
Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.
“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit.
Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.
Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.
2024 Startups to Watch
stats here
Related Posts on Startland News
RECAP: 1 Million Cups panel offers decision-making advice
Three entrepreneurs took the stage at 1 Million Cups this week to offer advice on navigating the tough world of entrepreneurship. Alex Altomare, co-founder of BetaBlox, Linda Buchner, co-founder and president of Minddrive, and Ben Kittrell, co-founder and CTO of Doodlekit, all spoke about the variety of hard choices entrepreneurs face. On handling tough decisions……
Sprint Accelerator startup raises $85K (and counting)
Hidrate, a startup at the Kansas City-based Sprint Mobile Health Accelerator, rapidly surpassed its fundraising goal before a pitch to investors and nearly 2,000 Kansas Citians. The Minneapolis-based company’s Kickstarter campaign has already raised nearly $85,000 in two days, which more than doubles its goal to fundraise $35,000 in 42 days. Hidrate created a Bluetooth-enabled water bottle that tracks…
Sprint Accelerator Demo Day preview (part III)
The second class of the Sprint Mobile Health Accelerator is gearing up for its much-anticipated Demo Day, which serves as a culminating event and is expected to draw a crowd of nearly 2,000 people. Led by Boulder-based Techstars, the Kansas City-based accelerator is now hosting 10 mobile health tech startups from around the world for its…
KC finance tech firm Lending Standard nabs nearly $500K
Kansas City-based Lending Standard recently raised nearly $500,000 to further develop its software and hire additional employees. The financial tech company snagged the funds from regional investors, and with it has hired two additional technical staff, bringing its total headcount to eight people. Lending Standard created a platform on which organizations can receive and collaborate…

