Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer

December 20, 2024  |  Startland News Staff

A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.

Eric Martens, Border Brewing Co., courtesy photo

Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.

It launched with two styles — Pale and Amber — with additional styles currently in planning.

“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”

The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.

Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.

“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit. 

Border Brewing Co.’s Baseline Pale non-alcoholic beer, courtesy photo

Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.

Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

From the archives: Kin crafts flavor into hard seltzer market, targeting overlooked Black consumers looking for authentic social experiences

Tagged , , ,
Featured Business
    Featured Founder
      [adinserter block="4"]

      2024 Startups to Watch

        stats here

        Related Posts on Startland News

        KC luxury watch startup, Niall lands in Tivol stores

        By Tommy Felts | June 10, 2015

        Luxury timepiece-maker Niall will soon be selling its watches with one of Kansas City’s most prestigious jewelers. The Kansas City-based watchmaker will start selling its timepieces at two Kansas City Tivol stores on June 18, offering it both exposure and validation, Niall CEO Mike Wilson said. Tivol is the company’s first major retailer, Wilson said.…

        Kauffman Foundation selects familiar face as new CEO

        By Tommy Felts | June 9, 2015

        After a yearlong, nationwide search for a new CEO, the Ewing Marion Kauffman Foundation wound up selecting one of its own. The Kansas City-based foundation selected Wendy Guillies as the Foundation’s new president and CEO. Guillies, who previously served as interim CEO and vice president of communications for the foundation, joined the organization in April…

        EyeVerify enters new European market with Vodafone deal

        By Tommy Felts | June 9, 2015

        Biometrics tech company EyeVerify is continuing its global expansion into Europe with a new deal. The Kansas City-based firm recently announced a licensing and marketing agreement with Turkish security tech company Olcsan CAD. The deal makes Olcsan the exclusive distributor of EyeVerify’s eye vein biometrics technology, or Eyeprint ID, throughout Turkey. “We’re pleased to partner…

        What’s in a name? MindMixer gets new moniker

        By Tommy Felts | June 8, 2015

        A year after its move to Kansas City, MindMixer is making a name change. Formerly based in Omaha, MindMixer now will go by the name of its new software product, mySidewalk, which engages communities to share ideas and stay informed of new initiatives. “Like all businesses, the more we learn about the people we serve,…