Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer
December 20, 2024 | Startland News Staff
A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.
Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.
It launched with two styles — Pale and Amber — with additional styles currently in planning.
“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”
The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.
Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.
“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit.
Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.
Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.
2024 Startups to Watch
stats here
Related Posts on Startland News
DivvyHQ raises $1.8M for marketing tech
Kansas City-based DivvyHQ is ready to hit the gas after its latest investment round that will more than double its team. The marketing tech firm recently closed on a $1.8 million Series A round to boost its staff headcount and marketing outreach. Investors in the round include Dallas-based venture capital firm DAN Fund, Dundee Venture…
Mental health startup Start Talking goes mobile, scores $150K in tax credits
Depression affects about one out of every 10 Americans, including at one time Start Talking founder Mark Nolte. While a rough time in his life, Nolte’s struggle with depression in 2010 eventually led him to launch a venture that’s more easily connecting people with the help they need. Lenexa-based Start Talking offers patients a psychotherapy…
Video: KC women in tech talk challenges, engagement
While Kansas City ranks as a top locale for ladies in technology, there’s still work to be done to create more gender diversity in the industry. This video — created in collaboration with Kansas City Public Television and videographer Brad Austin — explores some of the challenges that women face in a male-dominated field and how to engage more women…
3 local businessmen named EY’s Entrepreneur of the Year
Three Kansas City area businesspeople recently snagged one of the most prestigious awards for entrepreneurs. EY announced Monday the winners of the Entrepreneur of the Year 2015 for the central Midwest, which included three businessmen from the Kansas City metro area. Those receiving the commendation included: Jody Brazil, CEO of FireMon; Matthew Perry, President of…

