Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer

December 20, 2024  |  Startland News Staff

A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.

Eric Martens, Border Brewing Co., courtesy photo

Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.

It launched with two styles — Pale and Amber — with additional styles currently in planning.

“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”

The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.

Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.

“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit. 

Border Brewing Co.’s Baseline Pale non-alcoholic beer, courtesy photo

Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.

Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

From the archives: Kin crafts flavor into hard seltzer market, targeting overlooked Black consumers looking for authentic social experiences

Tagged , , ,
Featured Business
    Featured Founder
      [adinserter block="4"]

      2024 Startups to Watch

        stats here

        Related Posts on Startland News

        Digital Sandbox partners with Olathe to lift startups

        By Tommy Felts | July 6, 2015

        Business incubator Digital Sandbox KC is widening its reach to suburban Kansas City. Digital Sandbox is partnering with the City of Olathe, Kan., to help launch businesses and boost entrepreneurship with its proof-of-concept model. The organization invests up to $25,000 in businesses for specific projects that help them secure additional funding. “Digital Sandbox has done…

        FCC commissioner Ajit Pai visits with local entrepreneurs

        By Tommy Felts | July 6, 2015

        In a reunion trip to Kansas City, a federal communications official visited with entrepreneurs and business leaders to discuss the effects of high-speed Internet access in the area. Ajit Pai, a commissioner with the Federal Communications Commission, stopped by the Kansas City Startup Village Thursday on a tour to gain more information on broadband expansion…

        New focus at Sprint Accelerator hopes to lure local firms

        By Tommy Felts | July 3, 2015

        Now wrapped up with its second startup class, the Sprint Mobile Health Accelerator has begun prepping for its new mission in 2016. Instead of focusing specifically on mobile health technologies, the Techstars-led accelerator will broadly welcome startups in all mobile technology. The Kansas City-based accelerator welcomes about 10 startups each year from around the world…

        Kansas City sculpts new program to fund artists

        By Tommy Felts | July 3, 2015

        The City of Kansas City, Mo., is putting its money where its mouth is in support of local artists. Moving forward, artists will be eligible to receive funding through a micro-lending program, piloting to support the growth and stability of their creative practice. Created through a collaboration between the city, the Economic Development Corporation of…