In time for Mother’s Day: Ovatemp wants to boost women’s fertility
May 8, 2015 | Bobby Burch
The arrival of Ana Mayer’s baby girl isn’t the only thing she’ll be thinking about this Mother’s Day.
Mayer — who’s among the newest founders in the Techstars-led Sprint Mobile Health Accelerator in Kansas City — will also be mulling how to further develop Ovatemp, the Boston-based ovulation tech company she leads.
Ovatemp offers women the tools to track their ovulation patterns via a wireless thermometer and app to naturally avoid or enable pregnancy.
Mayer doesn’t need to look far for validation that her product works. One glance at her growing family will suffice.
“It worked for me — I have a one-year-old boy and a baby girl on the way,” she said. “We want to share that, and we really think we can help women that are struggling.”
Mayer’s idea for Ovatemp first arrived when she wanted to naturally avoid pregnancy. Eventually, when Mayer wanted to start a family with her husband and co-founder, Daniel Graf, she used her tracking technique to become a mother. Achieving pregnancy, however, isn’t as simple as a bottle of wine and a Marvin Gaye album.
“It became a very long journey and it was not as easy as I thought it was going to be,” said Mayer, who was an attorney before launching Ovatemp. “When you’re a teenager you basically get told that if you even look boys in the eyes you’re going to get pregnant. Turns out it’s not that easy.”
To employ Ovatemp’s tech, a woman first answers a series of questions on her health and lifestyle, which assigns her a profile based on her responses. After a woman is profiled, she measures her temperature via a Bluetooth thermometer each morning, inputs information about her cervical and period fluid into an app and then awaits the status of her fertility. The company says the process can help women get pregnant up to six times faster.
Ovatemp’s app is now available on the Apple Store, and the company is currently accepting preorders of its thermometers.
“We’re making baby making fun and taking out the stress,” Mayer said. “We know we can improve their odds. … We’re making it as personal as possible. It’s data-driven, personalized advice rather than just tracking.”
In less than a month, Mayer will pitch Ovatemp’s solution on the Kauffman Center’s stage to hundreds of people and dozens of hungry investors during Techstar’s Demo Day. But unlike her peers in the three-month, mentor-led program, Mayer will be entering her third trimester.
“I’ll be seven-months pregnant,” she said. “I’ll get to flaunt my pregnancy on stage. I’m excited for what’s next.”
Featured Business
2015 Startups to Watch
stats here
Related Posts on Startland News
Events Preview: Working with co-founders
There are a boatload of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter or curious Kansas Citian, we’d recommend these upcoming events for you. WEEKLY EVENT PREVIEW September First Friday @ Think Big When: September 4 @ 5:00 pm – 8:00 pm Where: Think Big Coworking We’re back for another First…
MECA Challenge engages KC students in entrepreneurship
For two years, MECA Challenge has been working with Kansas City’s students to instill an entrepreneurial mindset. This fall, organizers are all-in with the first of five MECA Challenges of the season set for tomorrow, Friday, at Blue Valley CAPS. The program is a one-day event for student groups in which they work on teams with…
‘No regrets’: KC startup Knoda closing its doors
Rather than lamenting the death of their company, a team of startup founders is drawing valuable lessons from their entrepreneurial experience and forging ahead. Kansas City-based Knoda — which created a social platform allowing users to make, track and rank various predictions — recently announced to users that it was going to shut down operations.…
Without further ado, LaunchKC announces top 20 finalists
After weeks of application reviews, LaunchKC has announced the top 20 contenders in their Kansas City-based grant competition. With a special kudos to Kansas City, 12 of the top 20 are from the metro area. Of the remaining eight finalists, seven are from seven U.S. states; and one from Santiago, Chile. Three of these non-Kansas City…
