Liberty screen printer brings Hustle + Heart in the face of early-stage failure
March 20, 2019 | Elyssa Bezner
Liberty-based apparel company Hustle + Heart wouldn’t have found success without failure, said Serena Kotalik.
“[You should] never give up whether you’re starting a business like mine or any other,” said Kotalik, founder of the primarily wholesale, online company, which sells many of its wares through a VIP Facebook group. “With each [failure] I have learned [from it] and gotten past it.”
Hustle + Heart took on many forms before landing on the correct one, she explained, with the store evolving from an Etsy-based brand selling phone cases, to screen-printed graphic tees, to finally, its wholesale and Facebook sales structure.
Click here to request to join the VIP Facebook group.
“I’ve taught myself everything that I could possibly figure out how to do,” Kotalik said. “I read books, I watched webinars, and I read blogs about this entire process until I knew exactly what it was and what equipment I needed.”
The switch to wholesale came in response to competitors copying the store’s original designs as well as a dizzying influx of custom orders, she added.
“Now I can have the boutique owners join my Facebook group and then they can comment [on posts] or order or message me to say what they want and that way they can all have an area where [specific people] can see all my designs,” she said.
Click here to learn more or shop Hustle + Heart.
“My brain is not like the normal person,” laughed Kotalik. “I love the fact that I get to be creative every single day. I constantly think about work and I’m so excited to wake up the next morning because I am just so pumped. That’s what drives me. My days just fly by so fast because I love what I do.”
While running a standard online boutique of her own remains a dream, the wholesale aspect of the business already consumes so much time, said Kotalik.
“I can’t add another business to my life right now,” she said.
2019 Startups to Watch
stats here
Related Posts on Startland News
Funding roundtable: ‘You can’t fake it’ and more funding advice from KC founders
Your company is steadily growing, but it looks like you’re nearing a plateau. [pullquote]“It also takes grit. It takes an unbelievable amount of fortitude just knowing that you’ll never give up. It’s possible.” – Brock Stechman, co-founder of DivvyHQ[/pullquote] Perhaps your startup is doing just fine, but a well-heeled competitor just entered your market and slapped a…
Techstars firms to spread local roots via Brad Feld’s Kansas City home
More graduates of the Techstars-led Sprint Mobile Accelerator may be calling Kansas City home thanks to venture capitalist Brad Feld. Feld, co-founder of the international accelerator program Techstars, is making his Kansas City, Kan. home available to graduates of the local Techstars program rent free. “I’m very happy with how things have gone to date,”…
Subjective language is making your elevator pitch completely forgettable
[pullquote]”Subjective language is usually used in elevator pitches when businesses try to point out a perceived advantage in the market. This usually manifests itself as an ignorable [statement] …” – Grant Gooding[/pullquote] Your elevator pitch is the single most important communication of you or your business and why you are relevant. Last month I wrote…
Kansas City dishes on diversity in the entrepreneurial community
It’s often said that two heads are better than one. But what if those two “heads” have the same socioeconomic, gender and racial compositions? What if their life experiences mirror one another so closely that they arrive at the same conclusions or generate the same general ideas? It’s no secret that diversity can foster the…