HomeGrown breakfast concept cracks downtown egg, opening what could be KC’s next favorite brunch spot

May 28, 2024  |  Startland News Staff

A Wichita-founded restaurant chain known for its breakfast and brunch fare is officially open in KCMO, adding a Power & Light location to its menu of Kansas City-area eateries.

HomeGrown’s downtown location within the Kansas City Power & Light District; photo courtesy of Power & Light

HomeGrown welcomed diners Tuesday within the KC Live! Block — the only full-service breakfast restaurant in the Power & Light District — offering sustainable selections on its year-round menu, along with handcrafted cocktails, and features a rotating seasonal menu with crafted, locally sourced ingredients.

Click here to check out he HomeGrown menu.

The Power & Light location is set to be open 7 a.m. to 2 p.m. daily at 101 E. 13th St., formerly the Flying Saucer Draught Emporium.

Jon Rolph, HomeGrown

Jon Rolph, HomeGrown

Founded by Wichita entrepreneurs Lauren and Jon Rolph in May 2017, HomeGrown is now part of the Thrive Restaurant Group, which also brought Modern Market — a made-from scratch eatery focused on whole, sustainable ingredients — to the downtown entertainment district earlier this year.

“We’re thrilled to share that HomeGrown and Modern Market locations are now open in the iconic District,” said Jon Rolph, president of Thrive Restaurant Group, which operates more than 170 restaurants in 15 states. “In a thriving District with residents, locals and visitors alike, we’re delighted to offer two of our restaurants as sustainable, community-centric dining options with localized menus.”

HomeGrown offers a variety of breakfast classics like buttermilk pancakes, avocado toast and omelets, along with traditional lunch fare, including sandwiches, salads and soups. Tuesday’s grand opening marks HomeGrown’s ninth location and fourth in the Kansas City area. It first entered the market in 2021 with a Brookside location, followed by restaurant spots in Leawood and Liberty.

“We are excited to see the continued momentum of our evolving dining scene with diverse and robust options,” said John Moncke, president of the Kansas City Power & Light District. “HomeGrown is the perfect addition to the District, expanding our breakfast and lunch offerings and adding sustainable, locally sourced options.”

HomeGrown partners with nearby businesses to localize its dining and further bolster the community, the company said. Its Kansas City-area restaurants serve Messenger Coffee, KC Tea Co., Shatto Milk Co., Scratch Bakery and other Kansas City-sourced products.

Tagged , , , ,
Featured Business
    Featured Founder
      [adinserter block="4"]

      2024 Startups to Watch

        stats here

        Related Posts on Startland News

        Check out the entrepreneur winners of this library pitch competition (and beyond-the-shelf resources)

        By Tommy Felts | September 27, 2025

        Overwhelmed and excited to make a bigger impact, Rasheedah Villarreal expressed joy and gratitude Thursday after her name was announced as the top winner among a wide-ranging catalog of entrepreneurs pitching for cash prizes, community support, and serious momentum. Her business, Social Emotional Yoga with Mrs. V, also earned “Crowd Favorite” honors, sending the founder…

        Controlled Burn: BoysGrow sets the table for fire-infused meal sparked by farm’s teen entrepreneurs, KC chefs

        By Tommy Felts | September 26, 2025

        A live fire culinary event at the BoysGrow farm in south Kansas City is a dream come true for John Gordon, he shared, detailing plans for a fundraiser that harvests an immersive and unforgettable dining experience from the teen-focused ag entrepreneurship program. The one-night-only “Controlled Burn” heats up Oct. 5 at the 10-acre farm where…

        BeVel’s edge on Troost: Scaling culture alongside barbershop’s executive clean up

        By Tommy Felts | September 26, 2025

        A young Casie Murff jumped from cutting lawns to shaping lines, but it wasn’t until decades later — after embracing support from groups like The Porter House KC, Kansas City G.I.F.T. and a resurgent Troost business community — that the entrepreneur’s vision truly started buzzing. “Sometimes as entrepreneurs, you need that reassurance,” Murff, founder of…

        Photos: Founders plug into vibrant Startup Crawl energy as Startland celebrates decade of storytelling

        By Tommy Felts | September 24, 2025

        Startland News’ one-night, rolling innovation showcase Friday served as a launch for select founders — capitalizing on a crowd of 500-plus Startup Crawl participants to bring their emerging companies into the Kansas City spotlight, one conversation at a time. “I love that we got to share Portrayals XR with Kansas City first,” said Tricia Keightley,…