Healium wins $50K in NFL pitch competition with play for pro athlete’s brain, heart health
May 2, 2022 | Startland News Staff
Patrick Mahomes is no longer Missouri’s only MVP in the eyes of the NFL. The organization’s player’s association just crowned a Columbia-based startup the $50,000 winner of its annual pitch contest.
In late April, NFLPA Pitch Day brought six diverse-led startups to Las Vegas to compete for prizes in its annual contest. Among them was Healium — a product that allows users to learn to self-regulate their focus and calm by giving them the ability to see their EEG brain patterns or heart rate in near-real-time.
Click here to learn more about Healium, one of Startland News 10 Kansas City Startups to Watch in 2020.
Sarah Hill, Healium
“We’re just beyond belief thrilled to lock arms with the NFLPA to put more of these drugless, non-harmful coping mechanisms in the hands of players,” said Sarah Hill, founder and chief storytelling officer. “It’s a game-changer for us.”
As winner of the contest, Healium received $25,000 in player marketing services from the NFLPA and $25,000 in services from OneTeam Partners, a licensing, marketing, and multimedia company; and Truist, a purpose-driven financial services company and the competition’s presenting sponsor.
The startup also won consultation from Allied Sports and Allied Global Marketing — a full-service agency responsible for working with some of the world’s largest entertainment, lifestyle, and sports brands.
An all-star lineup of judges for the sixth annual event included Marshawn Lynch, NFL legend and NFLPA chief brand officer, Kelsey Plum, star of the WNBA, Jaylon Smith, NFL linebacker, Melissa Bradely, 1863 Ventures, and Jeff Dunn, executive vice president of wealth management, sports, and entertainment at Truist.
The contest was held in concert with the 2022 NFL Draft. Kansas City is set to host the annual gathering of teams next spring.
[divide]
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
2022 Startups to Watch
stats here
Related Posts on Startland News
Indoor golf concept shoots past the rough with tech driver, hooking franchise success across US
Lenexa-based indoor golf concept GolfTRK is teeing off into the world of franchising, said Matt Williams, scoring big wins from coast to coast as demand to expand access to “golf light” soars. The modern training and performance facility — a Trackman Preferred Franchise Partner with locations in Lenexa and Overland Park — now has 11…
‘Another tool in my tool bag’: Digital artist uses AI to collage KC Streetcar stop
Editor’s note: The following story was published by KCUR, Kansas City’s NPR member station, and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for KCUR’s email newsletter. [divide] Artificial intelligence had a hand in a new art installation at a Kansas City Streetcar stop; David Morris’ abstract digital…
Why a globally-trained Spanish chef is building his new homebase from City Market
It’s all about the pan for Carlos Saura, a Spanish chef whose new paella and tapas spot in Kansas City’s bustling and diverse City Market is set to arrive in late summer or early fall — helping bring the historic marketplace district to 100-percent-leased capacity. The Paella Mix, at 25 E. Third St., is expected…
On the map and in the mirror: 1 Million Cups contrasts international eship visitors with KC startup scene
The fail-fast mindset and high risk tolerance many American entrepreneurs employ in their quests to build unicorn startups are arguably foreign concepts to business builders on the other side of the globe, said Lucy-Llonna Larbi. Her experiences in Germany reflect a slower, security-first focus, she said, expressing admiration for the American approach. “We think that…