KC startup helps Nashville tornado survivors escape into VR ‘mental health armor’

March 5, 2020  |  Austin Barnes

Locally built virtual reality tools are helping victims cope after a suspected EF4 tornado devastated part of Nashville early Tuesday morning. 

“We grabbed headsets and we went to the shelters to see if individuals wanted to escape and relax,” Sarah Hill, founder of Healium, explained of the startup’s reaction to the storm that killed more than 20 people. 

In Music City for a conference hosted by the International Virtual Reality Health AssociationHill and a number of her counterparts in the VR space didn’t begin to fully realize the storm’s devastation until daybreak, she noted. 

“The shelter where they were sending people in the aftermath was literally a handful of blocks away from the ballroom where we were discussing these very studies about how VR can impact emotional pain [during times of disaster],” she added, detailing benefits of VR as a drugless solution to reduce stress and anxiety. 

Click here to read more about Healium — one of Startland News’ Kansas City Startups to Watch in 2020 — and its impact on PTSD. 

Sarah Hill, Healium

Unscathed, Hill was hunkered down in a hotel stairwell when the storm made its way through the city around 1 a.m. Tuesday.

“Not everyone in our hotel came down. It was mostly people who had either lost homes or belongings in previous tornadoes,” Hill described of the scene, recalling the loss of her home in a similar storm 15 years ago that hit Canton, Missouri. 

“[We’ve done this before] so we knew that it had some benefit, but we had never done it so quickly after an event,” she said of the response by Healium and peer companies including Reno, Nevada-based C.A.R.E Channel.

“These individuals lost their homes just about 12 hours before and had come to the Centennial Sportsplex to have a place to sleep, to have a place to stay while they tried to find temporary housing,” Hill said. “We observed at first to see if — in all this chaos — are they even going is this even going to have value for them or is it just getting in the way?”

What the companies found was that VR had tremendous value to storm victims and first responders, Hill said. 

“Not only were the children able to step inside a beautiful waterfall or catch virtual snowflakes on their tongue inside a magic snowglobe, but mom also got to go to the beach for five minutes,” she said, offering a glimpse at the experience inside the Centennial Sportsplex.

“You could see their body soften. You could see their breathing slow almost as if you had put someone in a warm bath or allowed them to take a walk in the park,” Hill said. “That’s what immersive media does to people.”

Click here to read Hill’s blog about the experience. 

Insurance agents, nurses, and police officers were just a few additional groups who took advantage of the Healium experience, which grew in demand as the day went on, Hill said. 

“It was fascinating. … It’s valuable for us to know that VR really is mental health armor. It is mental health hygiene, it’s resilience that can allow people to self-soothe in stressful situations,” she said. 

Beyond better understanding the medical impacts of VR, seeing the power of Healium in action was an even bigger lesson for Hill as a founder. 

“It was powerful because it allows me to peer around the corner and to see how this medium can be used in an even greater way in some of these traumatic situations and it confirmed some previously held beliefs,” she said. “These kits need to be in the hands of all trauma and first responder groups.” 

Hill asked that Kansas Citians do their part to show support for Nashville. Click here to learn how you can support recovery efforts led by the Red Cross.

[divide]

This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.

For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn

Tagged , ,
Featured Business
    Featured Founder
      [adinserter block="4"]

      2020 Startups to Watch

        stats here

        Related Posts on Startland News

        Animal health innovators: Building on a new frontier means do-overs, even when you got it right first

        By Tommy Felts | August 28, 2025

        Kansas City-based ELIAS Animal Health earned full USDA approval for its bone cancer therapy for dogs earlier this year, but the road to commercialization has been long and anything but straight, Tammie Wahaus shared. The veteran CEO shared her story of pivots — including switching from human health to animal health and adapting to ever-changing…

        LaunchKC opens grants competition with nationwide search; eying companies to call KC home

        By Tommy Felts | August 28, 2025

        A popular grants competition that offers early stage tech companies the opportunity to win $60,000 in non-dilutive grants, downtown Kansas City office space, and access to scaling resources is back for 2025 — emphasizing startups with high-growth potential and equitable business practices. LaunchKC’s signature Liftoff grants competition opened applications Thursday, kicking off a nationwide search…

        Mental reps and truth bombs: How this AI ‘coach-in-your-pocket’ strength trains minds before life’s hardest workouts

        By Tommy Felts | August 26, 2025

        Building mental resilience should feel as natural as going to the gym, said Craig Mason, noting his new venture flexes a “performance psychologist, coach in your pocket, 24/7.”  The emphasis: training the mind before crises hit. “Myndset is really designed to be a mental strength training platform,” said Mason, founder of the Kansas City-based startup.…

        High-profile digital innovators, investors bringing blockchain finance leaders to Kansas City

        By Tommy Felts | August 23, 2025

        As Kansas City’s rise as a Midwest blockchain hub continues, a new investor-focused summit is set to bring global blockchain and digital finance leaders to the region next month. The aim: Connect major players in the rapidly maturing sector with Heartland-based investors. The inaugural Heartland Digital Asset Exchange, or HDAX, is planned for Sept. 9…